perforamce marketing head of google channel.

about the company.
A Top Leading Ecommerce Platform
about the team.
User Growth 
about the job.

1.Channel operation optimization and automation: Manage paid channels to support platform MAU and Buyer growth for all six ventures. Lead channel integration and innovation with Product/ Tech on audience targeting, landing page, ad c and feeds to improve channel efficiency via structured roadmap planning of iteration upgrade.

2.Go to market strategy & rules implementation: Analyse channel performance via different measurement systems to set internal channel operation strategy and rules to fine tune audience targeting of different channel types as well as to develop E2E ad content to landing page rules and optimization roadmaps.

3.A/B testing mind set and data driven: Improve channel performance via heavy A/B testing on all key levers to keep improving channel CTR and Conversions. Work cross functionally with Data/BI/Strategy team to uplift channel performance via incremental analysis.

4.Cross function collaboration: Close collaboration with user growth / branding / commercial / campaign / and other biz units to leverage on each other's strength for integrated marketing uplift for the whole platform.

skills and experience required.

1.5+ years’ experience in managing dynamic media buy channel operation

2.Deep insights on channel matrix and buying model. Able to build channel operation methodologies out of rich practices to locate key levers for efficiency uplift, and customize channel strat operation plan at different business stages.

3.Able to connect channel operational knowledge, such as bid strategy/optimization goal, with internal audience segmentation and landing page strategy to maximise channel performance w deep mining the relationship of audience and assortment

4.Hands on experience on Facebook Business Manager or Google Ads manager managing advanced campaign mix

5.Highly self-motivated, proactive, can-do attitude. Strong analytical and problem solving skills.

6.Ability to effectively communicate with cross functional teams.

7.Ability to work under pressure in a fast-paced, rapidly changing environment

8.Fluent in English is preferred