about the company.
Main player in the food service industry, listed company with a long history and strong brands. A stable business with well employee beneftis. Since the recovery of post-pandemic period, they are looking for talents in the market to join them!
about the team.
You will directly report to Marketing Director of the Business Unit, and be in a more than 20+ people marketing team, lead a team of 3 people. A young and potential team culture.
about the job.
- Brand positioning, target audience positioning to enhance brand power;
- According to the company's overall development strategy, conduct brand planning, building a marketing system, formulate marketing strategy planning, support the achievement of customer flow and performance objectives;
- Private domain operations, cross-industry cooperation, cross-category cooperation;
- New media operations (Douyin, Red Book, Weibo, Bilibili, etc.), Control the direction of social media operations and timely capture hot spots and creativity point;
- Control the direction of digital marketing operations, meet target audience needs
...
skills and experience required.
- 5-10 years marketing experience in relavant industries, catering, food and beverage, lifestyle categories is preferred
- Proven record of re-branding, co-branding, offline marketing event is preferred
- Bachelor degree or above
