brand manager (b2b in f&b).

about the company.
My client is the leading company in the food production industry, is a susdidiary of one of the largest French MNCs. They provide an end to end B2B2C professional services, specializing in bakery, pastrey, dessert, etc. In addition, they are awarded the Great Place to Work Certified Dec 2021- Dec 2022 China; Top Employer 2021, 2020. Currently, they are looking for marketing talents in f&b industry to join their non-dairy BU. 

about the team.
This role will lead one person, and directly report to Associate Marketing Director of non-dairy BU. A people-care company, with its China headquater in Shanghai, 300 people nation-wide and 200 people based in Shanghai.

about the job.

• You will shape the brand image and publicity positioning of the customers in the bakery, pastrey, restaurant, 5-star hotel and dessert space.
• Plan annual target setting up and marketing budget.
• Integrate internal and external resources, participate in various industry activities (such as customer events, product demo, brand road show, industrial expo), and promote brands and products.
• Supervise and analysis the performance of key brands and key items - define market trends and drives.
• Collaborate with supply chain in demand&planning
• Lead in brand promotion strategy by understanding market needs and brand positioning.
• Coordinate the team to provide complete customized solutions (including industry data, dish concept stories, etc.) for major customers.

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