about the company.
Internet Company

about the team.
Group Brand

about the job.

Develop an in-depth understanding of Trip.com brand, its target audience, regional markets, and competitive scenes for continuous evolution of global and local media strategy
Be an expert in paid media and leverage the knowledge to make key decisions such as media strategy development, partnerships/sponsorships selections and budget allocations etc.
Stay up to date with latest media trends and drive innovative brand marketing initiatives Media Management
Maximize the value and impact of brand marketing media investments globally (with a focus on APAC region)
Identify, partner with, and manage media agency / media owners to deliver maximized media performance, operational excellence, and business results
Lead, influence and collaborate with brand marketing, performance marketing, regional teams, and other supporting functions e.g. social, data, procurement, finance

skills and experience required.

7+ years of brand and TTL marketing experience with proven expertise in media, engagement/connection planning and management
Proven track record of independently managing media investments to deliver significant brand growth and business results at a regional or global scale
Able to lead and influence cross-functional/cross-regional teams with diverse backgrounds and senior collaborators to drive effective way of working and business results
Background in travel/e-commerce/online platform with previous experience in regional or global roles preferred; extensive experience and network resources in entertainment marketing a plus

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职位概述