product marketing associate director (f&b).

Pragmatic and welcomed team, with sufficient empowerment. This role is directly report to Sub-brand Head, and dotted report to Marketing General Manager. Will lead a team of 2 people.

about the job.

1. Formulate annual product strategy and product line planning;
2. Based on consumer insight mining and research, plan innovative product layout and launch development;
3. Formulate innovative product launch strategy planning and launch tracking and evaluation;
4. Formulate media communication strategies and plans for brands and products under its jurisdiction;
5. Responsible for the maintenance of existing product packaging and taste of the brand under its jurisdiction and the improvement of profitability;
6. Formulate the main vision of the brand and product under its jurisdiction and related POSM;
7. Formulate and manage the annual marketing budget planning of brands and products under its jurisdiction;

skills and experience required.

1. More than 5 years of experience in the FMCG industry; 5 years of marketing work; working experience in dairy products and beverage industries is preferred.
2. Familiar with the development process of food and beverage related products, experience in innovative product development and marketing promotion is preferred.
3. Understand the industry and market; products and services; brand management methods and processes; market systems and tools; laws and regulations and relevant standards of the dairy industry;
4. Marketing or related majors are preferred; excellent office skills; bachelor degree or above.