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职位概述

职位概览

    职位概述

    Key Responsibilities:

    • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
    • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
    • Designs, builds, and maintains our social media presence.
    • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
    • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
    • Identifies trends and insights and optimizes spend and performance based on the insights.
    • Brainstorms new and creative growth strategies through digital marketing.
    • Plans, executes, and measures experiments and conversion tests.
    • Collaborates with internal teams to create landing pages and optimize user experience.
    • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Identifies critical conversion points and drop off points and optimizes user funnels.
    • Completes local digital marketing operational requirements by scheduling and assigning employees and following up on work results.

    Requirements:

    • BS/MS degree in marketing or a related field.
    • 3-5 yeas proven working experience in digital marketing.
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
    • Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments.
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
    • Working knowledge of ad serving tools (e.g., DART, Atlas).
    • Working knowledge of HTML, CSS, and JavaScript development and constraints.

    Key Responsibilities:

    • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
    • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
    • Designs, builds, and maintains our social media presence.
    • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
    • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
    • Identifies trends and insights and optimizes spend and performance based on the insights.
    • Brainstorms new and creative growth strategies through digital marketing.
    • Plans, executes, and measures experiments and conversion tests.
    • Collaborates with internal teams to create landing pages and optimize user experience.
    • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Identifies critical conversion points and drop off points and optimizes user funnels.
    • Completes local digital marketing operational requirements by scheduling and assigning employees and following up on work results.

    Requirements:

    • BS/MS degree in marketing or a related field.
    • 3-5 yeas proven working experience in digital marketing.
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
    • Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments.
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
    • Working knowledge of ad serving tools (e.g., DART, Atlas).
    • Working knowledge of HTML, CSS, and JavaScript development and constraints.