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sr ecommerce manager.

职位概述

职位概览

    职位概述
    • Plan and implement E-Commerce monthly strategy to achieve sales target and operational KPIs throughout the year.
    • 规划并实施电商月度战略,以实现全年的销售目标和运营KPI。
    • Be the expert  E-Commerce platforms to win business opportunities as market leader.
    • 作为电商平台的专家,以市场领先者身份获取业务机会。
    • Coordinate with merchandising, marketing, and other internal parties to develop and manage each product launch, key events, and promotions; fully aligned with branding and global guidance.
    • 与商品营销、营销和其他内部各方协调,开发并管理各次产品发布、重要活动和促销,并完全符合品牌与全球指南。

     

    Operation management

    运营管理

    • Supervise TP to ensure the perfect execution of sales plan and daily operations.
    • 监督TP以确保销售计划和日常运营的完美执行。
    • Drive effective and smooth communication with category managers, channel managers and project contacts to win resource for new product launch and key events as well as to keep positive relationship with related Party
    • 促进于品类经理、渠道经理和项目联系人进行顺利有效的沟通,为新品发布和重要活动获取资源,同时与平台维持良好的关系。
    • Ensure the best consumer journey of EC platforms via efficient co-working with merchandising, site merchandising, paid media, content marketing, platform leaders and external agency to improve conversion and ROI continuously.
    • 与商品营销、网站营销、付费媒体、内容营销、平台领袖和外部机构等有效合作,为电商平台保障出色的顾客体验,持续提升转化率和投资回报率。
    • Be able to understand and analyze site traffic, store performance and customer profile to drive store performance and deliver sales result.
    • 能够分析并理解网站流量、商店绩效和顾客概况,以提升商店绩效,保障销售结果。
    • Work with internal and external platforms’ legal teams to beat illegal actions on 3rd party platforms.
    • 与内部和外部平台的法务团队合作,有效打击第三方平台上的非法行为。
    • Manage E-Commerce customer service with timely manner to achieve customer satisfaction and retention, including pre-sales and after-sales.
    • 及时管理电商顾客服务,以保障顾客满意度和留存率,包括售前和售后服务。
    • Support to launch and manage new 3rd party platforms to drive continuous growth for Pandora E-Commerce.
    • 支持发布并管理新的第三方平台,以推动潘多拉电商的持续增长。

     

    Marketing management

    营销管理

    • Support in marketing execution, including content marketing, owned social platform (Weitao and brand hub) and IP pitch, to get effective traffic for short-term sales and fans engagement for long-term sales opportunity.
    • 参与营销执行,包括内容营销、自有社交平台(微淘和品牌中心)和IP营销,为短期销售争取有效流量,为长期销售机会促进粉丝互动。
    • Co-work with marketing team closely for global creative implementation, PR event, social media, and external media co-op.
    • 与营销团队密切合作,负责全球创意实施、公关活动、社交媒体和外部媒体合作。

     

    Commerce Reporting

    电商报告

    • Daily track and analyze sales performance to ensure the target achievement.
    • 日常追踪并分析销售绩效,以确保实现目标。
    • Weekly and monthly review with reporting and optimization plan.
    • 每周及阅读审查报告与优化方案。
    • Monitoring industry trends, best practice and competitor activity, relevant to E-Commerce customer experience and marketing
    • 监控与电商顾客体验和营销相关的行业趋势、最佳做法和竞争对手活动

     

    Cross Team & External Communication/Others

    跨团队与外部沟通/其他

    • Co-work with E-Commerce CRM manager for loyalty program and CRM initiatives.
    • 与电商客户关系管理经理合作,开发忠诚项目和客户关系管理方案。
    • Align with internal customer service team to manage customer service to ensure the consistent and best experience on T-mall flagship store.
    • 与内部顾客服务团队共同管理电商客服,确保天猫旗舰店可提供稳定的优质体验。
    • Work closely with logistics team to ensure the best customer experience from warehouse and delivery as well as special project implementation support.
    • 与物流团队密切合作,确保仓库与配送能打造出色的顾客体验,以及提供特殊项目实施支持。

     

    Responsibility

    • Minimum of 4 years’ experience driving successful multi-channel E-Commerce
    •  至少4年成功运营多渠道电商的经验
    • Minimum of 6 years’ work experience
    • 至少6年工作经验
    • Experience of supporting an end-to-end E-Commerce channel strategy, either from brand or 3rd party platforms
    • 端对端电商渠道战略的经验,可为品牌或第三方平台
    • Experience and interest across a range of digital channels, including SEO, Paid Media & Social
    • 拥有一系列数字平台的相关经验或兴趣,包括搜索引擎优化、付费媒体或社交媒体
    • Plan and implement E-Commerce monthly strategy to achieve sales target and operational KPIs throughout the year.
    • 规划并实施电商月度战略,以实现全年的销售目标和运营KPI。
    • Be the expert  E-Commerce platforms to win business opportunities as market leader.
    • 作为电商平台的专家,以市场领先者身份获取业务机会。
    • Coordinate with merchandising, marketing, and other internal parties to develop and manage each product launch, key events, and promotions; fully aligned with branding and global guidance.
    • 与商品营销、营销和其他内部各方协调,开发并管理各次产品发布、重要活动和促销,并完全符合品牌与全球指南。

     

    Operation management

    运营管理

    • Supervise TP to ensure the perfect execution of sales plan and daily operations.
    • 监督TP以确保销售计划和日常运营的完美执行。
    • Drive effective and smooth communication with category managers, channel managers and project contacts to win resource for new product launch and key events as well as to keep positive relationship with related Party
    • 促进于品类经理、渠道经理和项目联系人进行顺利有效的沟通,为新品发布和重要活动获取资源,同时与平台维持良好的关系。
    • Ensure the best consumer journey of EC platforms via efficient co-working with merchandising, site merchandising, paid media, content marketing, platform leaders and external agency to improve conversion and ROI continuously.
    • 与商品营销、网站营销、付费媒体、内容营销、平台领袖和外部机构等有效合作,为电商平台保障出色的顾客体验,持续提升转化率和投资回报率。
    • Be able to understand and analyze site traffic, store performance and customer profile to drive store performance and deliver sales result.
    • 能够分析并理解网站流量、商店绩效和顾客概况,以提升商店绩效,保障销售结果。
    • Work with internal and external platforms’ legal teams to beat illegal actions on 3rd party platforms.
    • 与内部和外部平台的法务团队合作,有效打击第三方平台上的非法行为。
    • Manage E-Commerce customer service with timely manner to achieve customer satisfaction and retention, including pre-sales and after-sales.
    • 及时管理电商顾客服务,以保障顾客满意度和留存率,包括售前和售后服务。
    • Support to launch and manage new 3rd party platforms to drive continuous growth for Pandora E-Commerce.
    • 支持发布并管理新的第三方平台,以推动潘多拉电商的持续增长。

     

    Marketing management

    营销管理

    • Support in marketing execution, including content marketing, owned social platform (Weitao and brand hub) and IP pitch, to get effective traffic for short-term sales and fans engagement for long-term sales opportunity.
    • 参与营销执行,包括内容营销、自有社交平台(微淘和品牌中心)和IP营销,为短期销售争取有效流量,为长期销售机会促进粉丝互动。
    • Co-work with marketing team closely for global creative implementation, PR event, social media, and external media co-op.
    • 与营销团队密切合作,负责全球创意实施、公关活动、社交媒体和外部媒体合作。

     

    Commerce Reporting

    电商报告

    • Daily track and analyze sales performance to ensure the target achievement.
    • 日常追踪并分析销售绩效,以确保实现目标。
    • Weekly and monthly review with reporting and optimization plan.
    • 每周及阅读审查报告与优化方案。
    • Monitoring industry trends, best practice and competitor activity, relevant to E-Commerce customer experience and marketing
    • 监控与电商顾客体验和营销相关的行业趋势、最佳做法和竞争对手活动

     

    Cross Team & External Communication/Others

    跨团队与外部沟通/其他

    • Co-work with E-Commerce CRM manager for loyalty program and CRM initiatives.
    • 与电商客户关系管理经理合作,开发忠诚项目和客户关系管理方案。
    • Align with internal customer service team to manage customer service to ensure the consistent and best experience on T-mall flagship store.
    • 与内部顾客服务团队共同管理电商客服,确保天猫旗舰店可提供稳定的优质体验。
    • Work closely with logistics team to ensure the best customer experience from warehouse and delivery as well as special project implementation support.
    • 与物流团队密切合作,确保仓库与配送能打造出色的顾客体验,以及提供特殊项目实施支持。

     

    Responsibility

    • Minimum of 4 years’ experience driving successful multi-channel E-Commerce
    •  至少4年成功运营多渠道电商的经验
    • Minimum of 6 years’ work experience
    • 至少6年工作经验
    • Experience of supporting an end-to-end E-Commerce channel strategy, either from brand or 3rd party platforms
    • 端对端电商渠道战略的经验,可为品牌或第三方平台
    • Experience and interest across a range of digital channels, including SEO, Paid Media & Social
    • 拥有一系列数字平台的相关经验或兴趣,包括搜索引擎优化、付费媒体或社交媒体