about the company.
- China Top Hundred company
- Alibaba Investment
Our client is a big corporate with a history of nearly 30 years, with services covering more than 200 cities across the country and more than 100,000 employees. With the digital transformation of the brand and the empowerment and upgrade of Alibaba, they are looking for talents to develop their in-house dairy brand to expand their new business.
about the team.
You will report directly to the general manager and lead a team of 1-2 people. The whole department has 300 to 400 people. This is a team with passion, and offer employees a great room for development and growth.
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about the job.
- Responsible for formulating brand management plans to ensure that annual and quarterly brand management goals are successfully achieved
- In-depth planning of category strategies, formulation of marketing strategies, and leadership of brand development from an overall perspective
- Actively collaborate with multiple functional departments to promote new product launches and formulate product business goals and promotion strategies
- Leading large-scale event strategies, such as big promotions, Brand Days, etc., to ensure that business performance and communication effects meet standards
- Lead the team to use a variety of marketing methods to comprehensively enhance brand awareness and reputation.
skills and experience required.
- Bachelor degree or above, 5-10 years of relevant work experience in brand manager, product manager, from product end to marketing end
- Have 3-5 years of experience in dairy products and beverage industry, and have own opinions on dairy products brands
- Rigorous logical thinking, experience and ability to solve complex problems
- Excellent teamwork skills, proactive, responsible and enterprising, able to complete work tasks efficiently
- Result-oriented, strong adaptability to the environment, strong belief
