about the company.
This is a globally recognized liquor brand originating from Europe, with decades of history. They have played around in China market for plenty of years. Currently, they are welcoming new talents to join their cozy team!
about the team.
You will directly report to National Promotion Manager, and be responsible for the BTL campaigns nation-wise.
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about the job.
- Campaign Development: Design and develop offline marketing campaigns that enhance brand visibility and drive sales. This includes conceptualizing creative ideas, setting campaign objectives, and determining the budget.
- Market Analysis: Conduct thorough market research to identify trends, consumer preferences, and competitor activities to inform campaign strategies.
- Project Management: Oversee the entire campaign lifecycle from inception to completion, ensuring projects are delivered on time, within scope, and budget.
- Collaboration: Work closely with cross-functional teams including sales, BA, and logistics to ensure seamless execution of campaigns.
- Event Planning: Plan and manage brand activation events such as tastings, brand ambassador events, and sponsorships at relevant industry events.
- Partner Management: Establish and maintain relationships with key partners, including distributors, retailers, and event venues, to facilitate successful campaign execution.
- Performance Measurement: Track and analyze campaign performance using key metrics such as sales lift, ROI, and customer engagement. Provide regular reports to senior management.
- Budget Management: Manage and allocate campaign budgets effectively, ensuring maximum ROI and adherence to financial guidelines.
- Compliance and Legal: Ensure all campaigns and activities comply with relevant industry regulations and company policies.
skills and experience required.
- Bachelor's degree, College degree with full experience will be welcomed as well.
- Minimum of 5 years' experience in marketing or sales activation, preferably in the spirits or beverage industry.
- Proven track record of developing and executing successful offline campaigns.
- Strong project management skills with the ability to handle multiple projects simultaneously.
- Excellent communication and interpersonal skills with the ability to influence at all levels.
- Knowledge of marketing analytics and performance measurement.
- Experience with event planning and management.
- Ability to work under pressure and adapt to changing priorities.
- Proficient in Microsoft Office Suite and marketing project management tools.
- Physical Requirements: The role may require occasional travel and attendance at events.
