about the company.
- China Top Hundred company
- Alibaba Investment
Our client is a big corporate with a history of nearly 30 years, with services covering more than 200 cities across the country and more than 100,000 employees. With the digital transformation of the brand and the empowerment and upgrade of Alibaba, they are looking for talents to develop their in-house brand to expand their new business.
about the team.
You will report directly to the general manager and lead a team of 1-2 people. The whole department has 300 to 400 people. This is a team with passion, and offer employees a great room for development and growth.
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about the job.
- Establish brand direction and positioning, build own brand strategy and communication path, and create brand characteristics
- Choose appropriate media and means, use new media for efficient promotion, seize hot topics, and combine projects to enhance brand awareness
- Plan and implement hot communication projects and use various marketing methods to enhance brand awareness and reputation.
skills and experience required.
- Bachelor degree or above, 5-10 years of experience in brand manager, marketing and related work
- Have your own opinions on brands, channels and products
- Have certain data analysis and innovation capabilities, timely insight into market conditions and make judgments
- Excellent teamwork skills, proactive, responsible and enterprising, able to complete work tasks efficiently
- Result-oriented, strong adaptability to the environment, strong belief
- Candidates with working experience in multinational companies are preferred
- Candidates with working experience in new consumer product brands will be given priority