survey information.

The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world. It is the only study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages 18 and 64.

REBR provides unique labour market insights, bringing together:

over 190,000 respondents globally
around 6,000 companies surveyed
over 30 markets


The outcomes are based on public perception and focus on two main areas: overall brand awareness and relative attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that is truly representing ‘the people’s choice’.

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why employer branding matters?

companies with positive brands get twice as many applications as negative brands.



50% of candidates wouldn't work for a company with a bad reputation despite salary being higher.

top 20 most attractive employers.

attract the talent that you need.

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