survey information.
The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world. It is the only study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages 18 and 64.
REBR provides unique labour market insights, bringing together:
over 190,000 respondents globally
6,493 companies surveyed
34 markets
The outcomes are based on public perception and focus on two main areas: overall brand awareness and relative attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that is truly representing ‘the people’s choice’.
why employer branding matters?
companies with positive brands get twice as many applications as negative brands.
50% of candidates wouldn't work for a company with a bad reputation despite salary being higher.
attract the talent that you need.
top 20 most attractive employers.
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2021
- 华为公司(huawei)
- 腾讯公司 (Tencent)
- 德国大陆集团亚洲总部(Continental)
- 施耐德电气(Schneider Electric)
- 西门子(Siemens)
- 京东集团 (JD)
- 博世(Bosch Group)
- 埃森哲(Accenture)
- 科大讯飞 (Iflytek)
- 拜耳中国(Bayer)
- 格力电器(Gree Electric Appliances)
- 字节跳动(Bytedance)
- 美的集团 (Midea Group)
- 佳能(Canon)
- 海尔集团 (Haier Group)
- 联想集团 (Lenovo)
- 宜家中国(IKEA China)
- 上海银行股份有限公司(Bank of Shanghai)
- 申万宏源证券(Shenwan Hongyuan Securities)
- 阿迪达斯(Adidas)
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2020
- 阿里巴巴集团 (Alibaba Group)
- 腾讯公司 (Tencent)
- 华为公司(Huawei)
- 蒂森克虏伯(Thyssenkrupp)
- 埃森哲(Accenture)
- 博世公司(Robert Bosch)
- 德国大陆集团亚洲总部(Continental)
- 国际商业机器公司(IBM)
- 法雷奥(Valeo)
- 英国保诚集团(Prudential)
- 联合技术公司(United Technologies)
- 惠普(Hewlett-Packard)
- 巴斯夫公司(Basf)
- 阿斯利康(Astrazeneca)
- 西门子(Siemens)
- 美的集团 (Midea Group)
- 法国威立雅环境集团(Veolia Environnement)
- 马士基集团(A.P. Møller-Mærsk Group)
- 格力电器(Gree Electric Appliances)
- 戴尔(Dell)
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2019
- 华为公司(Huawei)
- 阿里巴巴集团 (Alibaba Group)
- 腾讯公司 (Tencent)
- 西门子(Siemens)
- 国际商业机器公司(IBM)
- 英特尔公司(Intel)
- 埃森哲(Accenture)
- 瑞士abb集团 (ABB)
- 博世公司(Robert Bosch)
- 法国威立雅环境集团(Veolia Environnement)
- 戴尔(Dell)
- 通用电气公司(General Electric)
- 海尔集团 (Haier Group)
- 百度公司 (Baidu)
- 巴斯夫公司(Basf)
- 德国大陆集团亚洲总部(Continental)
- 格力电器(Gree Electric Appliances)
- 沃尔沃集团(Volvo)
- 京东集团 (JD)
- 大众汽车(Volkswagen)