branding senior manager/manager

about the company.
A top beverage company with TOP 1 category in Chinese market
about the team.
You will directly report to IMC lead.
about the job.

• Demonstrates a deep understanding of consumer insights, including consumer perceptions / attitudes, purchase / consumption and media consumption behavior. Constantly monitor the competitive environment, collect and analyze competitor information incl. prod ucts, pricing, activities dentifies insights, triggers / barriers to grow category and brands, comprehends competitive activities, business performance and key drivers
• Effectively collaborate and coordinate with internal team and external team to ensure all projects related to the brand are delivered effectively.
• Set clear priorities on brand/innovation projects with resource allocation.
• Support and communicate with agency for Integrated Marketing Communication (IMC) plan development
• Execute mark eting campaigns and analyze performance with aligned business goal and KPIs
• Accountable for existing packaging design and execution and ensure fit withinoverall brand strategy and visual identity guideline
• Coordinate and cooperate with media team in a ll aspects of advertising and media planning for the brand.
• Contribute to agency management and evaluation process
• Support budget management and take lead on internal expense process
• Continuously seeks for new consumer insight and leverages to develo p the key message in relationship marketing materials.
• Selects the right channels to reach target audience.
• Clear understanding of all relevant Vitasoy policies, including Vitasoy compliance requirements and procedures.

skills and experience required.

• Strong communication skill and team work ability;
• Good mental agility and learning agility, persistent, result oriented
• Strong sense of responsibility
• 5 years brand marketing management/activation experience in consumer goods
• industry