about the company.
Our client is a renowned leader in the beverage industry, recognized for its commitment to nutrition and sustainability. As a major player in the consumer goods sector, they focus on delivering high-quality products while adhering to strict compliance and procedural standards.
about the team.
You will be joining a dynamic marketing group supported by a world-class professional environment. The team emphasizes a collaborative spirit, working seamlessly with both internal departments and external agencies. Given the company’s significant scale and market presence, this role offers a robust platform for career development, allowing you to drive innovation and lead strategic brand projects that shape future market trends.
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about the job.
- Demonstrates a deep understanding of consumer insights, including consumer perceptions / attitudes, purchase / consumption and media consumption behavior. Constantly monitor the competitive environment, collect and analyze competitor information incl. products, pricing, activities
- Identifies insights, triggers / barriers to grow category and brands, comprehends competitive activities, business performance and key drivers
- Effectively collaborate and coordinate with internal team and external team to ensure all projects related to the brand are delivered effectively.
- Set clear priorities on brand/innovation projects with resource allocation.
- Support and communicate with agency for Integrated Marketing Communication (IMC) plan development
- Execute marketing campaigns and analyze performance with aligned business goal and KPIs
- Accountable for existing packaging design and execution and ensure fit within overall brand strategy and visual identity guideline
- Coordinate and cooperate with media team in all aspects of advertising and media planning for the brand.
- Contribute to agency management and evaluation process
- Support budget management and take lead on internal expense process
- Continuously seeks for new consumer insight and leverages to develop the key message in relationship marketing materials.
- Selects the right channels to reach target audience.
- Clear understanding of all relevant policies, including compliance requirements and procedures.
skills and experience required.
- Strong communication skill and team work ability;
- Good mental agility and learning agility, persistent, result oriented
- Strong sense of responsibility
- 5 years brand marketing management/activation experience in consumer goods industry;
