关于公司 (About the Company)
我们是一个标志性的全球音频品牌，也是摇滚乐界的世界传奇之一，创立于几十年前。我们致力于维护无与伦比的音质传承，并积极投身于全球音乐和文化社区。 我们的品牌基因深深植根于音乐产业，致力于支持艺术家和激发下一代创作者。 我们的文化重视深厚的音乐底蕴、社区建设和积极亲力亲为的工作方式，旨在将品牌影响力融入当地的文化生态中。
关于团队 (About the Team)
您将是中国市场营销团队的重要一员，负责制定和实施品牌在中国的音乐和文化战略。 团队致力于在大中华区建立品牌的文化信誉，通过真实的音乐项目和社区活动与关键受众建立联系。 您将直接汇报给中国市场营销经理（常驻中国深圳）。 该职位的工作地点位于中国上海，并要求经常出差到主要音乐城市。
核心职责 (About the Job)
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领导音乐战略： 制定并执行中国音乐战略，确定重点城市的聚焦方向，确保品牌与本地音乐场景深度融合。
管理艺人联络与社区网络： 负责艺人联络，识别高知名度
About the Company
We are an iconic global audio brand and a world legend in the rock 'n' roll scene, founded decades ago. We are dedicated to maintaining our heritage of unparalleled sound quality and actively engaging with music and cultural communities worldwide. Our brand DNA is deeply rooted in the music industry, committed to supporting artists and inspiring the next generation of creators. Our culture values deep musical heritage, community building, and an active, hands-on approach to integrate our brand influence into the local cultural ecosystem.
About the Team
You will be a key member of the China Marketing Team, responsible for developing and implementing the brand's music and cultural strategy in China. The team focuses on establishing the brand's cultural credibility in Greater China by connecting with key audiences through authentic music projects and community initiatives. You will report directly to the China Marketing Manager (based in Shenzhen, China). The role is based in Shanghai, China, and requires frequent travel to key music cities.
About the Job
Lead the Music Strategy: Develop and execute the China Music Strategy, defining focus areas in key cities to ensure deep brand integration with the local music scene.
Manage Artist Relations & Cultural Network: Be responsible for artist liaison, identifying high-profile local musician endorsement opportunities; maintain and expand the local music and cultural network, building strong relationships with the local music industry (e.g., artists, record labels, venues).
Support Product & Content: Promote the amplifier category, supporting MI (Music Instruments) product launches and related activities; lead music production and live performances related to events.
Community Project Management: Plan and execute local community activities and projects, inspiring and empowering the next generation of musicians.
Cultural Insight: Utilize keen knowledge of Chinese music, nightlife, arts, fashion, and culture to drive strategic decisions and content direction.
Skills and Experience Required
Experience: Minimum 6 years of experience in artist/community management or within music and cultural teams. Experience in planning music or cultural strategy is required.
Cultural Insight: Possess a keen and deep understanding of Chinese music, nightlife, arts, fashion, and culture.
Industry Preference: Prior experience with record labels, venues, music festivals, or cultural institutions is highly valued.
Core Capabilities:
Network: Possess strong artist and local community connections, and a deep understanding of the Chinese music landscape.
Communication: Strong storytelling experience, with the ability to translate music and cultural events into compelling brand narratives.
Project Management: Proven professional project management capabilities, capable of coordinating cross-functional teams and external partners.
Language: Working proficiency in Mandarin (Putonghua) is preferred.
