about the company.
A globally recognized, iconic brand with a powerful legacy rooted in music and sound. For decades, we have been committed to delivering high-quality audio products that resonate with musicians and enthusiasts worldwide. Known for our innovative approach and relentless focus on sound excellence, Marshall continues to inspire and connect people through the power of music. We are a global enterprise with a strong market presence, driven by a dedication to craftsmanship, cutting-edge design, and customer satisfaction.
about the team.
Plan and execute the China Music strategy, and manage the local music and culture network. Report to senior marketing manager.
...
about the job.
Music Strategy Execution: Defining and executing the Music Strategy in China, as well as managing local artist relations for the Group.
Community Engagement: Leading local music community events and activations.
Partnerships: Identifying partnerships and high-profile local musician endorsement opportunities, from grassroots to major, that align with our brand positioning.
Relationship Management: Building and managing strong relationships across the music industry, including with artists, labels, venues, and producers.
Product Promotion: Promoting the amplifier category and supporting Musical Instruments (MI) product launch and promotions.
Seeding & Inventory: Managing MI seeding samples and the local translations process in the market.
Brand Advocacy: Managing all local brand activities, ensuring a seamless brand experience, and communicating brand values internally and externally.
Budgeting: Managing the marketing budget for culture and community programs.
skills and experience required.
Experience: 5+ years of experience in art, music, or community management, preferably in a Luxury/lifestyle/music brand.
Cultural Awareness: Acute awareness of music and culture trends in China.
Industry Ties: Strong ties within the music industry are essential.
Ambassador/Musician Background: Must be a guitarist/musician or have a strong background in guitar/amps.
Event Planning: Proven experience in planning, coordinating, and managing cultural projects, events, and community-focused marketing campaigns.
Language Skills: Great command of Chinese and English written and speaking skills.
