about the company.
One of the top food and beverage multinational company, has entered China for a few decades. World famous consumer group with its footprint in 30+ countries internationally. Its brand and product has attracted billions of loyal consumers worldwide. Currently, they have global strategy worldwide and have investment and confidence in China market, hence welcome new talents with strong end-to-end marketing background to make a noise in the market.
...
about the team.
You will directly report to the marketing head, a lead a team of people. You will interact closely with Sales and R&D team.
about the job.
1. New Product Development:
- Market Research & Insights: Conduct comprehensive market research, competitor analysis, and consumer insights gathering to identify unmet needs, market gaps, and emerging trends.
- Concept Generation: Collaborate with R&D, Sales, and Product Development teams to translate consumer insights into viable new product concepts.
- Value Proposition & Positioning: Define compelling product value propositions, unique selling points (USPs), and market positioning for new offerings.
- Business Case Development: Contribute to the development of business cases for new products, including market sizing, sales forecasts, and financial projections.
- Consumer Validation: Plan and execute consumer testing and feedback loops during the product development phase to ensure market fit and appeal.
2. Marketing Campaign Management (Online & Offline):
- Integrated Campaign Planning: Develop, plan, and execute innovative and integrated marketing campaigns across a mix of online and offline channels.
- Digital Marketing:
- SEO/SEM: Oversee SEO and SEM strategies to improve online visibility and drive traffic.
- Social Media: Develop and manage social media content strategies, community engagement, and paid social campaigns.
- Content Marketing: Create and manage engaging content (e.g., blog posts, articles, videos, infographics) that educates, entertains, and converts.
- Email Marketing: Design and execute effective email marketing campaigns for lead nurturing and customer retention.
- Performance Marketing: Manage performance marketing initiatives (e.g., paid ads on various platforms) with a focus on ROI and conversion optimization.
- E-commerce Support: Collaborate with e-commerce teams to optimize product listings, promotions, and user experience on online retail platforms.
- Offline Marketing:
- Events & Activations: Plan and execute consumer events, trade shows, in-store promotions, and experiential marketing activations.
- Traditional Media: Manage traditional advertising channels such as print, radio, and OOH (Out-of-Home) where relevant.
- PR & Media Relations: Develop and maintain strong relationships with media outlets and influencers to secure positive coverage and brand mentions.
- Partnerships: Identify and establish strategic partnerships to extend brand reach and create co-marketing opportunities.
3. Branding & Brand Management:
- Brand Strategy: Develop and articulate a clear brand strategy, ensuring consistency across all touchpoints and communications.
- Brand Guidelines: Enforce brand guidelines to maintain brand integrity and a cohesive visual and verbal identity.
- Brand Storytelling: Craft compelling brand narratives that resonate with target audiences and differentiate the brand.
- Brand Health Monitoring: Monitor brand perception, awareness, and equity through market research and consumer feedback.
4. Audience Targeting & Market Segmentation:
- Target Audience Definition: Clearly define and segment target audiences based on demographics, psychographics, behaviors, and needs.
- Customer Journey Mapping: Map out customer journeys to identify key touchpoints and optimize marketing efforts at each stage.
- Personalization: Implement strategies for personalized marketing communications to improve engagement and conversion rates.
- Data Analysis & Optimization: Utilize data analytics to understand audience behavior, track campaign performance, and continually optimize targeting and messaging.
5. Analytics, Reporting & Optimization:
- KPI Definition: Define key performance indicators (KPIs) for all marketing activities and track progress against goals.
- Performance Analysis: Analyze campaign performance data, generate comprehensive reports, and provide actionable insights.
- ROI Measurement: Measure and report on the ROI of marketing initiatives, demonstrating their impact on business growth.
skills and experience required.
- Bachelor's degree or above
- More than 10 years of progressive experience in end-to-end marketing roles, preferably within the FMCG, Food & Beverage industry
- Proven experience in successful new product launches and marketing campaigns from concept to execution.
- Exceptional communication, presentation, and interpersonal skills.
- More than 3 years of leadership experience in relevant roles.
- English and Mandarin can be used as working language.
