【Key Responsibilities】
1. Strategic Vision for PR Events
● Develop an annual PR event strategy and calendar, ensuring full alignment with global/local brand marketing campaigns, product innovation roadmaps, and commercial objectives.
● Act as an internal expert, providing strategic counsel on how to leverage live experiences to solve brand challenges, enter new markets, or elevate brand image.
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● Analyze market trends, competitor activities, and the media landscape to identify opportunities for breakthrough event concepts.
2. Lead Complex, High-Impact Event End-to-End
● Independently lead the planning and flawless execution of flagship events, such as global/regional product launches, elite athlete partnership announcements, and large-scale brand experiences.
● Manage significant budgets, negotiating and managing contracts with premium vendors and venues, ensuring all projects are delivered on time, within scope, and on budget.
● Oversee all logistical details from creative concept development to run-of-show, vendor coordination, guest experience design, and on-site crisis management, ensuring perfect brand tone presentation.
3. Drive Integrated Communication & Amplification
● Craft the event narrative, developing compelling messaging, executive briefings, and post-event reports that clearly articulate the commercial impact.
● Collaborate closely with Brand Management, Social Media, PR, Sports Marketing, and CRM/Community teams to create integrated communication plans that extend the reach and lifecycle of event content across all channels (Owned, Earned, Paid, Shared).
4. Measure, Analyze & Report Business Impact
● Establish and monitor advanced KPIs, linking event performance to business outcomes (e.g., brand buzz lift, media value, lead generation, sentiment shift).
● Conduct rigorous post-event analysis, turning data and insights into actionable recommendations and best practices to continuously improve the strategic ROI and efficiency of the event portfolio.
【Qualifications】
● Experience: 5+ years of progressive experience in PR event planning and execution, with a significant portion in the sports, athletic footwear/apparel, or premium consumer goods sector. Luxury or sports industry background is preferred.
● Portfolio: Proven track record of successfully managing large-scale events from concept to completion.
● Industry Background: Prior experience working for a leading global or regional luxury/sports/lifestyle brand is preferred.
● Communication: Excellent communication skills with the ability to interface with multiple stakeholders and drive projects forward.
● Personal Traits: Strong sense of ownership, open and positive mindset, and solution-oriented.
● Language: Proficiency in both written and spoken English and Chinese.
● Work Style: Detail-oriented with strong logical thinking, capable of handling multiple projects simultaneously.
● Character: Grounded, proactive, and possesses a strong sense of curiosity.
