about the company.
A globally recognized, iconic brand with a powerful legacy rooted in music and sound. For decades, we have been committed to delivering high-quality audio products that resonate with musicians and enthusiasts worldwide. Known for our innovative approach and relentless focus on sound excellence, Marshall continues to inspire and connect people through the power of music. We are a global enterprise with a strong market presence, driven by a dedication to craftsmanship, cutting-edge design, and customer satisfaction.
about the team.
You will report directly to the China Market Manager based in Shenzhen, ensuring alignment with the overarching market strategy.You will be the key driver of the PR strategy in China, working closely with cross-functional teams (Marketing, Retail, Global PR) and managing local PR agencies and external stakeholders.
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about the job.
PR Strategy Development & Execution: Devise and implement a comprehensive China PR strategy and yearly plan aligned with global and local marketing objectives.
Media & Networking Management: Maintain, expand, and leverage a strong, established network across Tier 1 and relevant industry media (music, lifestyle, tech, and retail) to ensure high-quality and consistent brand coverage.
Agency Management: Oversee and manage local PR agencies to ensure the consistent and effective execution of PR activities, maximizing media coverage and ROI.
Social Media Relationship Management: Proactively manage all social media relationships and key opinion leaders (KOLs)/influencers to drive brand advocacy and authentic engagement.
Ambassador & Endorser Programs: Identify, onboard, and manage local brand ambassadors and endorsers to amplify Marshall’s reach and credibility.
Product & Tech Reviews: Drive the process for securing high-profile technology and product reviews across relevant media and digital platforms.
PR Campaigns & Workshops: Lead the planning and execution of public relations events, product launches, press workshops, and media/influencer experience events.
Crisis Communications: Monitor the social media landscape and media environment, proactively handling and mitigating potential brand crises in coordination with the relevant teams.
Retail Support: Strategically support new store openings and major retail initiatives with impactful PR activities.
Key Sponsorships: Support and promote involvement in key Chinese sports, music, and cultural movements.
skills and experience required.
Experience: Minimum of 10 years of progressive experience in Public Relations, Communications, or a related field, preferably within the consumer electronics, lifestyle, or audio industry.
Market Expertise: Exceptional and in-depth understanding of the Shanghai and broader China media landscape, including traditional, digital, and social media ecosystems (WeChat, Weibo, Little Red Book, Douyin, etc.).
Networking Strength: Demonstrated history of building and maintaining a very strong, relevant networking resource with top-tier media and KOLs in China.
Communication & Language: Excellent command of English (both written and spoken) is mandatory for global communication. Native Mandarin proficiency is required.
Stakeholder Management: Proven ability to manage multiple external agencies and internal stakeholders across different regions (China and HQ).
Brand Alignment: A keen understanding and appreciation for the brand, with a genuine passion for music, culture, and the lifestyle it represents is a significant plus.
