product marketing assistant manager.

• Partner with the Merchandise/MD team to understand seasonal line plans and key push focus.
• Demonstrate strong garment deconstruction ability—understanding fabric properties, silhouette/cut, and wearing scenarios—and assist in translating technical product features into consumer-friendly selling points.

2. 360° Integrated Marketing Campaign Support:

• Participate in 360° marketing concepting and strategy formulation for core product lines and hero SKUs.
• Help define product stories and creative narratives across touchpoints to support the execution of master campaign proposals.

3. Visual Aesthetics & Content Quality:

• Possess a strong aesthetic sense with high sensitivity to fashion, active lifestyle, and visual language.
• Contribute to creative discussions and aesthetic reviews for product campaigns, lookbooks, and key assets, ensuring visual outputs align with the brand’s premium positioning.

4. Market Trends & Creative Support:

• Stay updated on fashion/activewear trends, consumer styling preferences, and competitor campaign ideas to provide inspiring inputs for product marketing.

【Requirements】

1. Experience: 1–3 years of experience in product marketing (PMM), brand marketing, or merchandise marketing within the apparel, fashion, or activewear industries.

2. Product Understanding: Passion for and solid knowledge of apparel (fabrics, fit, construction, and scenarios), with the ability to structure and articulate product value propositions clearly.

3. Aesthetic Sense: Strong visual taste and fashion sensitivity, with sound judgment on styling, photography, and overall visual tone.

4. Marketing Perception: Understanding of 360° integrated marketing principles, along with familiarity with local consumer communication nuances and fashion topics.

5. Collaboration: Excellent communication and expression skills, agile thinking, and a collaborative mindset when working with merchandising and creative teams.