JOB RESPONSIBILITY:
1. Product Portfolio Strategy
- Lead end-to-end portfolio optimization including innovation roadmaps, product revamps, and strategic sunsetting
- Develop localized value propositions and differentiated messaging frameworks to drive brand resonance
2. New Product Development
- Oversee NPD lifecycle from concept ideation (positioning, claims, naming) to pricing architecture
- Manage regulatory compliance for product registration and China-specific labeling requirements
- Design demand forecasting models and launch order management systems
- Localize global marketing assets with market-specific adaptations
- Execute omni-channel go-to-market playbooks
3. Pricing & Promotion Architecture
- Establish cross-channel pricing governance frameworks
- Collaborate with Trade Marketing to design integrated promotional ecosystems
4. Commercialization Leadership
- Develop annual marketing calendars with cross-functional budget allocation
- Lead product launch campaigns (localized storytelling, TA segmentation, pricing strategy) through EC/CRM/brand alignment
- Design data-driven sampling programs with TM/CRM teams
5. Key E-Commerce Empowerment
- Create KOL-specific livestream scripts with compelling product narratives
- Drive mega-campaign strategies (618/Double 11) including platform IP collaboration
6. Marketing Effectiveness
- Implement budget allocation models with ROI tracking mechanisms
- Monitor KPIs: Sales velocity, campaign efficiency, category share growth
- Continuously optimize strategies through performance analytics
7. Supply Chain Synergy
- Develop AI-powered demand forecasting systems
- Implement dynamic inventory optimization protocols
REQUIREMENT:
- 8+ years product management experience, Cosmetics or FMCG industries are preferred.
- Strong analytical and problem-solving skills, with the ability to think creatively and strategically, if handle the mass brands or tough situation will be the plus
- Ability to adapt to changing market conditions and work in a fast-paced environment.
- Self-motivated, good organizational skills, detail-oriented, ability to prioritize, multi-task and meet deadlines.
- Strong interpersonal skill with effective team player.
- Good oral & written English skill.
Contact: Gina-13681737991
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