About the Company
Our client is a legendary name in professional sports, boasting over a century of heritage. They are currently expanding their retail footprint across China, blending professional sports performance with premium lifestyle aesthetics.
About the Team
Reporting to the Retail Marketing Manager, you will be the driving force behind the brand's physical presence in the most prestigious shopping destinations across China.
About the Job
You will be responsible for the "wow" factor at the point of sale:
- New Store Openings: Lead the marketing strategy and execution for S-tier store launches.
- Pop-up Experiences: Manage the end-to-end process for 3-4 high-impact pop-up activations in Tier-1 cities.
- Resource Negotiation: Negotiate with top-tier mall landlords (e.g., Swire, CR Land) for premium media spaces and atrium resources.
- GWP & Engagement: Develop creative Gift-With-Purchase (GWP) strategies to drive conversion and loyalty.
Skills and Experience Required
- Experience: 5+ years in Retail Marketing, Trade Marketing, or Event Management within the Retail industry.
- Skills: Strong negotiation skills with a track record of working with high-end shopping malls.
- Execution: A "field-first" mindset with the ability to manage complex offline projects and multiple vendors.
- Cultural Fit: Energetic, sports-minded, and ready to thrive in a high-growth retail expansion phase.
