trade marketing manager.

Industry: Leading Global Multinational (Consumer Goods)

Location: Shanghai, China

Travel Requirement: Frequent business travel

As the lead for Omnichannel Trade Marketing, you will drive the design and execution of annual trade marketing strategies. By integrating online (e-commerce/digital) and offline (retail/store activation) ecosystems, you will lead cross-functional integrated campaigns, optimize product portfolios, manage promotional investments, and maximize ROI to accelerate distribution and sell-out growth.

1. Omnichannel Strategy Planning & Integrated Execution

• Annual Strategy: Develop annual trade marketing strategies and actionable plans aligned with corporate, marketing, sales, and channel objectives.
• Integrated Campaigns: Lead cross-functional teams to plan and execute online and offline integrated campaigns with clear KPIs, creating market buzz and driving sell-out and sell-through.
• Store Activation: Work closely with branding and digital teams to design in-store activation programs that amplify brand equity and drive in-store consumer engagement.
• Portfolio & G2M Support: Support product teams to optimize omnichannel portfolios and go-to-market (G2M) programs, accelerating distribution and conversion across the full customer journey (online + offline).

2. Promotional Planning, Budget Allocation & ROI Governance

• Quarterly Promotions: Lead cross-functional teams to establish quarterly promotional plans to achieve omnichannel sales targets within approved budgets.
• Dynamic Budgeting: Stay ahead of market shifts and competitor moves; swiftly optimize trade marketing budget allocation to seize growth opportunities and mitigate competitive risks.
• ROI & Standard Operating Procedures: Conduct post-campaign evaluations to maximize ROI; develop standard operating procedures (SOPs) for successful programs and scale best practices across regions and channels.

3. Cross-Functional Collaboration & Continuous Learning

• Partner closely with cross-functional stakeholders—including sales, key accounts, channel teams, PR, branding, digital, product, and training—as well as external vendors to drive alignment and execution.
• Maintain a continuous learning mindset regarding competitor actions, market trends, and digital/AI developments, rapidly turning insights into impactful business plans.

• Education: Bachelor's degree or above in Business, Marketing, or a related discipline.
• Experience:
  • 5–7+ years of marketing experience within a multinational FMCG company.
  • Solid expertise in trade marketing with a strong understanding of channels and customer dynamics.
  • Practical experience in e-commerce or digital marketing is strongly preferred.
• Professional Skills:
  • Strong business acumen and strategic thinking, with a proven ability to translate insights into measurable sell-out growth and ROI.
  • Robust cross-functional project management and execution skills.
• Soft Skills & Leadership:
  • Exceptional interpersonal, communication, and stakeholder-influencing capabilities across internal teams and external partners.
  • Proactive, results-oriented, and resilient, with the drive to take ownership and lead under high pressure.
  • Intellectual curiosity and an enthusiasm for continuous learning and market innovation.
• Languages & Systems:
  • Professional fluency in spoken and written English.
  • Proficiency in MS Office applications and strong presentation skills.
  • Ability and willingness to travel frequently.