Key Strategic Priorities
Strategic P&L Stewardship: Full accountability for BU financial health; balancing aggressive top-line acceleration with rigorous EBITDA margin protection and pricing integrity.
Commercial Synergies: Orchestrating E-commerce, Brand, and Trade Marketing into a unified "commercial engine" to optimize ROI and ensure brand consistency across all touchpoints.
...
Omni-Channel Expansion: Deepening top-tier platform alliances (Tmall, JD, Douyin) while scaling New Retail and offline penetration to diversify revenue streams.
Agile Leadership: Building a high-performance, 150+ person team culture rooted in "test-and-learn" agility and robust talent succession.
Global-Local Orchestration: Serving as the strategic bridge between China’s high-velocity operations and global stakeholders to align resources and vision.
Ideal Candidate Profile
Commercial Track Record: Proven success managing RMB 1B+ E-commerce-led businesses with full P&L ownership.
Hybrid Pedigree: A blend of Global MNC methodology and Local entrepreneurial "grit."
Industry Domain: Deep expertise in Beauty, Nutrition, Consumer Health, or Premium Electronics.
Digital Native: Expert strategist in China’s digital ecosystem (especially Douyin) with a clear omni-channel vision.
Executive Presence: Hands-on leader, resilient in ambiguity, with fluent English and Mandarin for high-level stakeholder management.