about the company.
This premier multinational FMCG corporation boasts a century-long legacy, operating across nearly 200 markets worldwide. Its diverse portfolio of iconic food and personal care brands touches billions of consumers daily. The organization is deeply committed to sustainable growth, balancing commercial success with positive societal and environmental impact.
about the team.
You will join the high-impact division, acting as the strategic bridge between brand marketing, sales, and retail execution. The team translates corporate category ambitions into actionable channel growth plans, leveraging deep retail analytics and category management principles to deliver thought leadership and collaborative solutions for top-tier retail partners.
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about the job.
- Category Strategy: Translate brand objectives into omnichannel category growth roadmaps and actionable GTM plans.
- Assortment & Range: Define channel-specific core assortment guidelines and lead NPD distribution strategies based on shopper missions.
- Space & Planograms: Establish CDT-based merchandising principles and optimize planograms to maximize Share of Shelf (SOS) and space productivity.
- Shopper Insights: Turn syndicated research and retail POS data (Nielsen, Kantar) into strategic commercial playbooks.
- JBP Advisory: Act as the "Category Advisor" alongside Key Account Managers to co-create Joint Business Plans (JBP) with top retailers.
- Promo ROI: Evaluate trade mechanics to ensure promotional calendars and investments deliver incremental volume and healthy margins.
skills and experience required.
- Experience: Bachelor’s degree with 6+ years in Trade Marketing, Category Management, or Commercial Strategy within FMCG.
- CatMan Expertise: Solid grasp of end-to-end Category Management, shopper decision trees, and space-to-sales principles; Modern Trade or Club channel (e.g., Sam’s Club/Costco) experience preferred.
- Analytics: Strong data-crunching skills with syndicated data (Nielsen/Kantar), retailer POS scans, and commercial P&L metrics.
- Tools: Advanced Excel/PowerPoint; hands-on experience with space planning software (JDA / Blue Yonder, Spaceman) is a strong plus.
- Communication: Fluent English and strong stakeholder management to influence cross-functional teams and retail buyers.
