About the Company
- Global Market Leadership & Innovation-Driven: A world-leading sportswear and lifestyle brand spanning both performance athletics and street culture, consistently setting industry trends through relentless technological innovation and design evolution.
- Community-Centric & Inclusive Culture: Guided by the mission to inspire and elevate lives through sport, the company places strong emphasis on authentic youth connections, grassroots communities, and an energetic, entrepreneurial work environment.
- Strategic Priority in Greater China: Treating the Chinese market as a critical growth engine and creative powerhouse, granting the regional organization significant strategic autonomy, robust resource investment, and immense career visibility.
About the Team
- Agile, Flat, and Cross-Disciplinary: A highly collaborative matrix team bringing together diverse talents from top FMCG, tech/digital platforms, international 4A agencies, and sports culture sectors, championing open dialogue and swift execution.
- High-Energy Creative Synergy: Acting as the strategic bridge between global brand direction and local cultural relevance, the team works closely with product, e-commerce, retail, and PR stakeholders to co-create high-heat marketing initiatives.
- Empowering Growth Environment: A culture that values self-starters who turn insights into impactful activations, offering full end-to-end ownership on major campaigns alongside ample room for experimentation.
About the Job
- Localized Storytelling & Campaign Leadership: Drive the creative ideation and end-to-end orchestration of seasonal and annual integrated marketing campaigns (IMC), bridging global narratives with local cultural insights.
- Catalyst Ecosystem & Partner Activations: Leverage brand assets—including tier-one athletes, cultural tastemakers, designers, and strategic collaborators—to engineer distinctive, culturally credible storytelling.
- Cultural Impact to Commercial Conversion: Harmonize omni-channel touchpoints across digital, social, and offline retail to maximize earned buzz, seamlessly converting top-of-funnel brand energy into sustainable commercial growth.
Skills & Experience Required
- 3–6 Years in Brand Marketing or 4A Agencies: Proven track record in orchestrating large-scale integrated marketing campaigns, ideally with a background in sportswear, outdoor, fashion/streetwear, or premium FMCG industries.
- Sharp Youth Culture Acumen & Aesthetic Sensitivity: Deep connection to sneaker culture, sports trends, and Gen-Z lifestyle dynamics, combined with elevated creative judgment and rigorous production standards.
- Strong Cross-Functional Leadership & Bilingual Fluency: Exceptional stakeholder management, resilience, and problem-solving skills under fast-paced dynamics, backed by fluent English and Mandarin communication capabilities.
