key responsibilities,
1, Brand Strategy and Cultural Communication：
1) Develop and implement a comprehensive brand strategy that aligns with the company's overall business objectives, positioning our brand as a leader in the market. Craft a compelling brand narrative that resonates with customers across different regions and cultures.
...
cmo.
- Guangzhou, Guangdong
- posted 2025.06.18
- closes 2025.09.15
job details
job details
2) Oversee the creation and maintenance of brand guidelines to ensure consistency in all brand expressions, both online and offline. Collaborate closely with internal teams, including design, content, and product, to ensure brand integrity in every touchpoint.
3) Understand and leverage cultural nuances and differences, such as those between Atlanta and New York, to tailor brand messaging and communication strategies effectively. Build a brand that is inclusive and appealing to diverse audiences, enhancing brand loyalty and recognition.
show more3) Understand and leverage cultural nuances and differences, such as those between Atlanta and New York, to tailor brand messaging and communication strategies effectively. Build a brand that is inclusive and appealing to diverse audiences, enhancing brand loyalty and recognition.
2. Marketing and Campaign Execution
1) Design and execute integrated marketing campaigns across multiple channels, including digital, social media, print, and events. Develop innovative marketing strategies to drive customer acquisition, engagement, and retention, maximizing return on marketing investment (ROMI).
2) Lead the marketing team in conducting market research, analyzing consumer trends, and identifying new market opportunities. Use data-driven insights to inform marketing decisions and optimize campaign performance.
3) Collaborate with cross-functional teams, such as sales, product, and customer service, to ensure seamless execution of marketing campaigns and alignment with business goals. Monitor and evaluate campaign results, providing regular reports and recommendations for improvement.
3. Community Building
1) Work closely with the product team to develop marketing strategies for new product launches and existing product enhancements. Identify target markets, positioning, and messaging to drive product adoption and growth.
2) Build and nurture a vibrant customer community around our products and brand. Develop community engagement strategies, such as user-generated content initiatives, online forums, and events, to foster brand advocacy and customer loyalty.
3) Leverage community feedback and insights to inform product development and marketing strategies, ensuring our products meet the evolving needs and expectations of our customers. Collaborate with the product team to prioritize features and improvements based on market demand and customer feedback.
skills and experience required.
1, Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred. 10+ years of experience in brand communication, with at least 5 years in a senior leadership role. Proven track record of developing and executing successful marketing strategies in a global or multi-regional environment.
2, Strong understanding of brand management, marketing principles, and consumer behavior. Experience in leveraging cultural insights to drive brand growth and market penetration.
3, Excellent leadership and team management skills, with the ability to inspire and motivate cross-functional teams. Proven ability to build and nurture high-performing marketing teams.
4, Exceptional analytical and data-driven decision-making skills. Proficiency in using marketing analytics tools and platforms to measure and optimize campaign performance.
5, Strong communication and presentation skills.
key responsibilities,
1, Brand Strategy and Cultural Communication：
1) Develop and implement a comprehensive brand strategy that aligns with the company's overall business objectives, positioning our brand as a leader in the market. Craft a compelling brand narrative that resonates with customers across different regions and cultures.
2) Oversee the creation and maintenance of brand guidelines to ensure consistency in all brand expressions, both online and offline. Collaborate closely with internal teams, including design, content, and product, to ensure brand integrity in every touchpoint.
3) Understand and leverage cultural nuances and differences, such as those between Atlanta and New York, to tailor brand messaging and communication strategies effectively. Build a brand that is inclusive and appealing to diverse audiences, enhancing brand loyalty and recognition.
2. Marketing and Campaign Execution
1) Design and execute integrated marketing campaigns across multiple channels, including digital, social media, print, and events. Develop innovative marketing strategies to drive customer acquisition, engagement, and retention, maximizing return on marketing investment (ROMI).
...
2) Lead the marketing team in conducting market research, analyzing consumer trends, and identifying new market opportunities. Use data-driven insights to inform marketing decisions and optimize campaign performance.
3) Collaborate with cross-functional teams, such as sales, product, and customer service, to ensure seamless execution of marketing campaigns and alignment with business goals. Monitor and evaluate campaign results, providing regular reports and recommendations for improvement.
show more3) Collaborate with cross-functional teams, such as sales, product, and customer service, to ensure seamless execution of marketing campaigns and alignment with business goals. Monitor and evaluate campaign results, providing regular reports and recommendations for improvement.
3. Community Building
1) Work closely with the product team to develop marketing strategies for new product launches and existing product enhancements. Identify target markets, positioning, and messaging to drive product adoption and growth.
2) Build and nurture a vibrant customer community around our products and brand. Develop community engagement strategies, such as user-generated content initiatives, online forums, and events, to foster brand advocacy and customer loyalty.
3) Leverage community feedback and insights to inform product development and marketing strategies, ensuring our products meet the evolving needs and expectations of our customers. Collaborate with the product team to prioritize features and improvements based on market demand and customer feedback.
skills and experience required.
1, Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred. 10+ years of experience in brand communication, with at least 5 years in a senior leadership role. Proven track record of developing and executing successful marketing strategies in a global or multi-regional environment.
2, Strong understanding of brand management, marketing principles, and consumer behavior. Experience in leveraging cultural insights to drive brand growth and market penetration.
3, Excellent leadership and team management skills, with the ability to inspire and motivate cross-functional teams. Proven ability to build and nurture high-performing marketing teams.
4, Exceptional analytical and data-driven decision-making skills. Proficiency in using marketing analytics tools and platforms to measure and optimize campaign performance.
5, Strong communication and presentation skills.
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朱晓敏 Jasmine Zhu
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