Job Responsibilities:
1. Write creative and results-driven copy, suitable for multiple channels such as DTC official websites, e-commerce platforms (e.g., Amazon), emails, video scripts, blogs, APP interfaces, Google and Facebook ads, etc.;
2. Create advertising copy and product details page content that meets the requirements of format, character count, language specifications, etc., in accordance with digital advertising and Amazon platform rules
3. Participate in the conceptual creativity, title and copywriting of brand and product marketing activities;
4. Support new product launches, including naming, packaging copywriting, and user manual writing;
5. Conduct quality checks and proofreading on copy, including content in documents and design drafts;
6. Strictly adhere to and promote the brand tone and copywriting style guide;
7. Can use AI tools to translate English copy into other languages (no need to be proficient in these languages).
Qualifications:
1. Have 5 years or more of professional copywriting experience in US advertising agencies or client-side brands;
2. Capable of independently producing high-quality content and proficiently adapting to different channels (e.g., DTC, social media, e-commerce, etc.);
3. Possess good communication and collaboration skills, be able to efficiently complete tasks with minimal guidance, and proactively seek feedback;
4. Proficient in everything from conceptualization to detailed refinement, capable of balancing big creative ideas with small execution details;
5. Possess creative capabilities and be able to produce high-quality copy that aligns with the brand's tone for simple requirements;
6. Proficient in writing copy that prioritizes clarity while moderately incorporating fun, and has an English portfolio demonstrating such abilities;
7. Preference will be given to those with copywriting experience in DTC, technology, or pet-related products.
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