About the Company
- Global Consumer Goods Enterprise: A multinational market leader with a trusted portfolio of household and personal care brands reaching millions of households daily.
- Driven by Agility and Innovation: Fostering a forward-thinking commercial environment that blends enterprise-grade scale with digital-first experimentation and modern retail models.
- Uncapped Growth Opportunities: Unlocks expansive cross-brand mobility, structured talent development, and leadership opportunities within high-growth commercial channels.
About the Team
- Pacesetters in Social Commerce: A dynamic, fast-paced commercial unit leading content-driven commerce, digital disruption, and emerging retail transformation.
- Cross-Functional & Performance-Oriented: A multidisciplinary squad uniting brand marketing, performance media, creator ecosystems, and live-commerce operations.
- Data-Informed Culture: Anchored in a test-and-learn mindset, translating consumer insights and real-time category data into scalable commercial outcomes.
About the Job
- End-to-End Channel P&L & Strategy: Lead the annual growth roadmap, revenue targets, and profitability across emerging social commerce channels.
- Live Commerce & Creator Matrix: Steer self-broadcasting studio operations, livestream programming, and strategic creator/KOL partnerships to establish consistent baseline revenue and high-impact sales peaks.
- Performance Media & Content Growth: Direct paid traffic strategies and bidding mechanisms, setting creative standards to maximize campaign ROI, audience acquisition, and conversion rates.
- Integrated Product Commercialization: Formulate full-funnel go-to-market plans across core and new product lines, aligning pricing, merchandising, and content messaging to market demand.
- Team Leadership & Matrix Collaboration: Mentor and develop a high-performing operations team while partnering closely with brand, supply chain, and retail stakeholders.
Skills and Experience Required
- Education & Foundation: Bachelor’s or Master’s degree from a top-tier institution, preferably in Business, Marketing, Engineering, or Data Analytics.
- Commercial Track Record: Demonstrated success driving significant revenue growth within social commerce and content platforms (e.g., Douyin/TikTok, live commerce ecosystem).
- Hybrid Industry Background: Proven experience in modern consumer goods, combining structured brand or category discipline with agile, growth-oriented execution.
- Data & Analytics Acumen: Strong capability in leveraging business intelligence and analytics tools to diagnose unit economics, funnel conversion, and consumer behavior.
- Strategic Leadership: Strong commercial acumen, stakeholder management skills, and professional working proficiency in both English and Mandarin.
