About the Company
We are a prestigious, globally recognized pioneer in premium skincare and wellness, celebrated for our commitment to clean, high-performance, and scientifically-backed beauty solutions. Driven by a philosophy of purity and holistic well-being, our brand empowers consumers to achieve radiant, healthy skin from the inside out. With a strong omni-channel global presence, we continuously innovate to deliver compromised quality and build deep, long-term trust with millions of loyal consumers worldwide.
About the Team
You will lead and inspire a high-performing, dynamic, and passionate marketing division in Mainland China. The team thrives on a creative, accountable, and continuous learning culture. Operating within a highly collaborative global-local matrix environment, this team serves as the strategic bridge between our overseas headquarters and the local market. We work in tight synergy with cross-functional partners—including E-commerce, Sales, Retail Operations, Legal, and Compliance—to drive seamless brand execution and sustainable business growth.
About the Job
As the Head of Marketing, you will take full strategic and commercial ownership of the brand’s end-to-end marketing ecosystem in Mainland China. Your primary mission is to translate the global brand DNA into locally resonant, highly impactful strategies that drive brand equity, consumer acquisition, and omni-channel growth.
Key Responsibilities:
Brand Strategy & Campaigns: Develop the annual marketing roadmap and 360° integrated campaign calendar to boost brand awareness and penetration. Ensure consistent brand tone and visual identity across all platforms.
Commercial P&L & Budgeting: Manage the overall marketing budget and P&L. Optimize ROI, analyze sales trends, and collaborate with Supply Chain to align marketing rhythms with inventory.
Digital & Content Ecosystem: Oversee social media strategies and drive the KOL/KOC framework, focusing on quality content seeding and strategic platform partnerships.
Trade Marketing & Retail Excellence: Partner with sales teams to design trade marketing strategies, visual merchandising guidelines, and in-store activations that drive traffic and conversion across DTC stores and retail channels.
CRM & Loyalty: Formulate the CRM and membership roadmap to maximize customer lifetime value, retention, and online-offline integration.
Portfolio Localization: Gather market insights to adapt product storytelling and messaging to local consumer preferences and regulatory compliance.
Global-Local Liaison: Act as the key partner to the overseas headquarters, safeguarding global brand integrity while proactively championing local market needs.
Skills and Experience Required
Experience: Bachelor’s degree or above, with 10+ years of marketing experience in the premium beauty or FMCG industry, including a minimum of 5+ years in a senior team leadership role.
Domain Expertise: Proven end-to-end expertise across brand strategy, digital marketing, KOL ecosystem management, trade marketing, and CRM. Deep knowledge of the China beauty landscape and omni-channel retail models.
Commercial Acumen: Strong financial mindset with a proven track record in P&L management, budget optimization, and driving marketing ROI.
Communication & Stakeholder Management: Exceptional interpersonal skills to navigate global-local matrix organizations; fluency in English and Mandarin is mandatory.
Mindset: Entrepreneurial, decisive, result-oriented, and highly agile; able to balance strategic thinking with hands-on execution.
