Major Responsibilities and Objectives:
1. Propose project positioning in line with local market demand and trend as well as company’s brand image.
2. Plan, develop and execute marketing and communication strategy and approach for each project, including omni-channel advertisements and promotions, events, sales gallery etc., in support of the market positioning and sales of the projects.
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3. Effective and timely market monitoring with analysis and insights to the management for key markets.
4. Conduct competitor and customer studies, deliver research reports, feasibility reports, positioning report, marketing strategy report, design brief etc.
5. Propose and manage marketing budget, ensure cost efficiency.
6. Coordinate with Sales on CRM related work.
Requirements:
1. Decision Quality: Decisive leader who can make firm and timely decisions.
2. Cultivates Innovation: Changemaker who loves to innovate and think up new and better ideas for the Company’s success.
3. Business Acumen: Adept business, financial, and market knowledge; able to make business decisions and advance the Company’s goals.
4. Drives for Results: Self-driven go-getter who is result-oriented and powers through tough situations.
5. Ensures Accountability: Strong sense of accountability and ownership towards commitments, and the ability to establish clear responsibilities for measuring results.
6. Optimises Work Process: Optimiser who can set up efficient and sustainable processes to carry out departmental projects.
7. Builds Effective Teams: Excellent team leader who can juggle skills and perspectives to achieve team goals.
8. Drives Engagement: Ability to engage team members to perform at their best potential and achieve deliverables.
9. Situational Adaptability: Quick and proactive in adapting to changes in work demands and situations.
