about the company.
Our client is a premier global leader in the field of measurement and inspection. For 25 years, they provide comprehensive, end-to-end measurement solutions—from design and manufacturing to installation and after-sales service—primarily serving the automotive and intelligent manufacturing sectors.
about the team.
You will lead a dedicated 5-person marketing team, overseeing their professional development and performance.
about the job.
- Strategic Planning: Lead the development of marketing strategies for measurement equipment, specifically targeting the automotive and high-end manufacturing industries to drive market share growth.
- Brand Excellence: Build and maintain a brand communication system that reflects the company’s high-tech positioning, including the execution of industry exhibitions and technical seminars.
- Market Insight: Establish mechanisms for routine market research to identify customer pain points and track competitor dynamics (pricing, technology, and promotion).
- Cross-Functional Synergy: Support Sales and R&D by converting market needs into product optimizations and providing technical marketing tools.
- Team Leadership: Establish performance appraisal and incentive systems to enhance the planning and execution capabilities of the marketing team.
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skills and experience required.
- Education: Bachelor’s degree or above; majors in Marketing or Mechanical Engineering are preferred.
- Experience: At least 5 years of B2B industrial marketing management experience; backgrounds in measurement equipment or intelligent manufacturing are highly prioritized.
- Technical Proficiency: Proven track record in brand building and exhibition operations for technical products, with a deep understanding of the automotive or high-end manufacturing supply chains.
- Language & Soft Skills: Fluent in English (listening, speaking, reading, and writing) with experience in a foreign-invested enterprise environment.
- Leadership Traits: Results-oriented mindset with the ability to work under pressure in a fast-paced industrial environment.
