Position Summary:
The Director, Media is responsible for managing the planning of paid media strategy and implementation to drive brand advocacy and customer conversion & loyalty.
Primary Responsibilities:
- Work with the line manager to lead collaborations with media outlets and agencies, leveraging resources to generate insights on target audiences and analyze competitors.
- Develop and deliver comprehensive media strategies, including performance media, aligned with campaign objectives.
- Create media planning guidelines and ensure the effective implementation and performance measurement of all media strategies.
- Collaborate closely with the Content team to identify the right assets for various channels and reach target audiences with the most efficient communication.
- Closely monitor campaign media spending; analyze and verify media report data, attribute performance results, and provide proactive and timely optimization plans to ensure the achievement of communication goals.
- Work closely with the PR, Social Media, and Digital Marketing teams to ensure communication consistency across all audience touchpoints.
- Manage the media budget and ensure efficiency.
- Drive the media team's performance.
Qualifications:
- Experience: 15+ years of relevant experience in media planning and buying. At least 5 years of in-house working experience is required.
- Education & Language: A Bachelor's degree or above. Excellent verbal and written communication skills in both Chinese and English.
Skills & Competencies:
- Possess a strong strategic mindset.
- Deep understanding of both the Mainland China market and other key markets.
- Highly organized and an excellent communicator.
- Customer-centric approach.
- Excellent time management and project management skills.
- Ability to work collaboratively and communicate effectively with internal business units and external vendors.
- Very well-organized with a proven ability to multi-task and problem-solve.
- Flexibility and resourcefulness to respond to a fast-paced work environment with shifting deadlines.
- Strong leadership skills.
Contact:
Mobile & WeChat: Gina-13681737991
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