about the company.
A globally recognized, iconic brand with a powerful legacy rooted in music and sound. For decades, we have been committed to delivering high-quality audio products that resonate with musicians and enthusiasts worldwide. Known for our innovative approach and relentless focus on sound excellence, Marshall continues to inspire and connect people through the power of music. We are a global enterprise with a strong market presence, driven by a dedication to craftsmanship, cutting-edge design, and customer satisfaction.
about the team.
Lead the planning, execution and optimization of media strategies in China. Report to senior marketing manager.
about the job.
Strategy & Execution: Lead the planning, execution, and optimization of media strategies in China.
Platform Management: Deep cooperation with local marketing, sales, and Key Opinion Leader (KOL) teams.
Reporting: Reporting to the China Marketing Manager in Shanghai, managing all paid and organic media across social and digital channels, and traditional advertising channels.
Budget & Management: Manage media buying agencies and negotiate media contracts. Manage media budgets and performance.
Analytics: Track key performance indicators (KPIs), deliver reports, and stay ahead of market trends. Use the digital media team in China
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skills and experience required.
Experience: 5+ years of media planning experience in China for international brands.
Expertise: In-depth knowledge of China's media landscape.
Management: Experience managing large budgets and performance, and coordinating international media and brand negotiation skills.
Language: Fluent in Mandarin and English.
Skills: Programmatic advertising, strong understanding of traditional media, and familiarity with omnichannel strategy. Proficiency in data analytics tools is a strong plus.
