About the Role
We are seeking a high-energy, creative, and strategic Media Network Manager to lead our programming, brand communications, content distribution, and Creator/Opinion Leader (OL) marketing in China.
In this role, you will define and execute our national Earned, Managed, and Owned media channel strategy. You will connect global and local brand assets—including high-profile events, elite athletes, and creators—with Chinese consumers, turning brand storytelling into strong word-of-mouth engagement.
Key Responsibilities
- Programming & Channel Strategy:
- Define platform-specific positioning and content strategies (focusing on Douyin, Bilibili, and emerging channels).
- Localize global content and IPs to resonate deeply with Chinese audiences while maintaining global brand equity.
- Drive reach, follower growth, and deep engagement across priority managed channels; conduct real-time data analysis to optimize performance.
- Explore strategic media network partnerships to maximize content distribution scale.
- Communications & PR:
- Build and execute integrated annual communication plans across earned, social, and owned channels in key consumer playgrounds (Sports, Lifestyle, Culture).
- Develop key angles and press materials for brand projects, products, and IPs; proactively drive media relations.
- Manage external agencies, production vendors, and freelancers to bring ambitious content ideas to life.
- Oversee corporate/B2B communications, product PR, crisis management, and consumer messaging.
- Creator & Opinion Leader (OL) Marketing:
- Strategic Ownership: Develop the overarching strategic framework and operational guidelines for partnering with KOLs, elite athletes, and brand advocates.
- Authentic Engagement: Build genuine, long-term relationships with key opinion leaders; co-create authentic and inspirational content that highlights product benefits and brand values.
- Tooling & Analytics: Refine monitoring, tracking, and evaluation tools for influencer campaigns to maximize ROI and share best practices across the organization.
Qualifications & Experience
- Education: Bachelor’s degree or above (Majors in Sports Marketing, Communications, or Business are preferred).
- Experience: Proven track record in media management, digital content programming, PR, or influencer marketing within an international FMCG brand, premium lifestyle brand, or top-tier media agency.
- Industry Knowledge: Deep understanding of China’s digital media landscape (Douyin, Bilibili, RED, WeChat, etc.) and an established network of media, creators, and agency partners.
- Content Expertise: Strong operational background in content production (video, editorial, photography) with a keen eye for storytelling.
- Languages: Native-level Mandarin and Fluent English (written and spoken) are mandatory.
- Mindset: Passionate about sports, action culture, and storytelling; self-driven, agile, with exceptional project management and cross-functional leadership skills.
