pr assistant manager.

• Translate global PR strategies into locally relevant tactical plans, ensuring brand consistency while adapting to the Chinese media and cultural landscape.
• Assist the line in managing both the performance line retainer agency and the Veilance retainer agency — serve as the day-to-day liaison for briefs, deliverable reviews, and performance tracking.
• Assist in the development of press materials, including press releases, media alerts, brand statements, Q&A documents, and talking points.
2. Media & KOL Relationship Management
• Build and maintain daily relationships with key media and KOLs across fashion, lifestyle, sports, and outdoor verticals.
• Maintain and update the media/KOL database with tiering and help to build house of friend by leverage brand activity & seedings etc.
3. Campaign Management
• Independently lead GTM campaigns— from strategy development to execution, and post-campaign reporting.
• Assist the line in executing brand-level and cultural campaigns, supporting the line on integrated initiatives that require cross-functional coordination.
• Brief & monitor agencies on campaign objectives, key messages, and timelines; review and quality-check all agency deliverables.
• Manage collaboration content end-to-end: from creative concept alignment, shooting coordination, content review and approval, to publishing and performance tracking.
5. Brand Reputation & Crisis Awareness
• Liaise with the brand's retained monitoring agency to review reports and distill actionable insights
• Maintain crisis awareness and sensitivity to brand-related risks on campaign basis
6. Budget & Administration
• budget tracking, finance& contract system management

Working Seniority & Experience：
1. 5-6 years of professional experience in PR, communications, or media relations.
2. Agency background is preferred — candidates from leading PR agencies with outdoor brand/ premium/lifestyle brand portfolios are highly desirable.
3. Alternatively, in-house experience at outdoor, sportswear, or lifestyle brands with a strong track record in KOL/influencer management is valued.
4. Established media and KOL resources in the outdoor, sports, or lifestyle space — candidates who bring their own network will have a significant advantage.