senior copywriter.

This position serves as the core creative voice for our overseas DTC and omni-channel growth, taking full ownership of copy strategy and content execution across all touchpoints. You will translate complex product features into high-converting narratives and engaging brand stories, driving global user retention, customer acquisition, and market penetration.

• Unified Brand Voice: Define and manage product messaging across diverse channels, ensuring clear communication of product features, user benefits, and brand differentiation.
• E-Commerce Content Architecture: Lead the copywriting for website landing pages and Amazon Product Detail Pages (PDP), crafting compelling headlines, bullet points, and premium A+ content.
• O2O Content Integration: Develop clear, engaging copy for physical pro

Candidate Profile

• Professional Experience: 8–10+ years of copywriting experience within an agency or in-house environment, with a strong background in eCommerce or DTC brands.
• Market & Language Fluency: Deep understanding of the US market, consumer culture, and linguistic nuances. Fluency in written and spoken English (native or near-native level) is required.
• Creative Portfolio: A proven portfolio demonstrating a balance of performance-driven copy (focused on conversion) and compelling brand storytelling.

Core Competencies:

• Versatility: Proven ability to shift seamlessly between short-form ad hooks and long-form educational content with clarity, hierarchy, and strong readability.
• Performance Mindset: A growth-oriented approach with a focus on testing, continuous iteration, and data optimization.
• Modern Toolset: Strong interest or experience in leveraging AI tools to accelerate content workflows and optimize output speed.
• Soft Skills: A proactive self-starter capable of managing priorities independently, collaborating cross-functionally (design, product, growth), and adapting to a fast-paced environment.

Position Advantages

• Global Brand Influence: Take ownership of the creative narrative for an established global brand, directly shaping how millions of overseas pet owners perceive and interact with our products.
• Omni-Channel Scope: Expand your professional portfolio across a complete marketing ecosystem, covering digital performance ads, UI/UX app copy, and physical retail environments.
• Data-Validated Impact: Work in a culture that values creative execution backed by performance data, allowing you to see the direct correlation between your copy and business growth.
• Collaborative & Agile Culture: Join a diverse, international team that encourages innovation, utilizes modern AI workflows, and offers clear paths for professional development.