Location: Shenzhen or Shanghai, China
Focus Markets: China, Japan, Korea, India
Function: Strategy & Growth (Audio & Culture)
Role Summary
As the Strategy & Insights Manager, APAC, you will be the regional architect of growth for a world-renowned premium audio and lifestyle brand. This role goes beyond traditional market research; it requires a deep passion for how music, technology, and culture intersect.
Reporting to the VP of Strategy, you will decode the evolving "soundscape" of APAC—understanding how consumers in China, Japan, Korea, and India experience music and integrated audio. You will identify organic and inorganic opportunities to expand our footprint, from scouting disruptive audio startups to building high-impact partnerships with the music-tech ecosystem, creative communities, and academic research labs.
Key Responsibilities
1. Cultural Insights & Category Foresight
Audio Intelligence: Build a best-in-class insights engine focused on the audio category, music consumption habits, and youth subcultures across key APAC markets.
Trend Forecasting: Track the convergence of hardware, software, and lifestyle trends, providing foresight on how Gen Z and creative professionals interact with premium sound.
Competitor Mapping: Analyze not just functional competitors, but "share of ear" and "share of lifestyle" rivals in the premium electronics space.
2. Strategic Ecosystems (Music, Tech & Innovation)
Tech & Platform Partnerships: Explore integrations with music streaming platforms, smart home ecosystems, and high-fidelity audio technologies.
R&D & Academic Collaboration: Partner with research institutions on acoustics, psychoacoustics, and sustainable materials for the next generation of audio products.
Innovation Scouting: Identify emerging startups in Spatial Audio, AI-driven sound, and wearable tech that align with the brand’s iconic heritage and future direction.
3. Growth & Portfolio Strategy
Organic Growth: Pinpoint "whitespace" in the APAC market for new audio categories, limited-edition collaborations, and localized GTM strategies that resonate with local music scenes.
Inorganic Expansion : Monitor the landscape for boutique audio brands or technology enablers that could complement the global portfolio.
Strategic Planning: Lead long-range planning that balances commercial scale with brand heat and cultural relevance.
Qualifications
Experience: 5+ years in Strategy or Insights, ideally within Premium Consumer Electronics, Lifestyle Audio, or Culture-driven Tech.
Passion for Music: A profound understanding of the global music industry and audio technology is a significant advantage.
Market Fluency: Deep roots in at least two priority markets (China, Japan, Korea, India); China experience is essential.
Strategic Mindset: Ability to turn "cool" cultural trends into scalable business models and investment hypotheses.
Language: Fluent English; Mandarin preferred.
