About the Company
- A globally renowned market leader in the premium beverage industry, recognized worldwide for continuous growth, innovation, and active consumer lifestyle branding.
- Driven by a high-energy corporate culture that empowers employees to take calculated risks, challenge the status quo, and spearhead category growth across traditional and emerging retail channels.
- Offers an agile, fast-paced environment with significant long-term career growth opportunities and a focus on expanding strategic market footprint in China.
About the Team
- Reporting Line: Direct report to the Omni Channel Head
- Team Structure: Collaborative cross-functional setup working closely with Trade Marketing, regional commercial teams, and external partner networks.
- Location & Work Style: Based in Shanghai with roughly 25% travel required to engage directly with key trade partners and execute field strategies.
About the Job
- Core Focus: Focus on wholesaler network management and development (70%–80% of workload), while driving Key Account (KA) strategy across the Bricks & Mortar off-premise channel (20%–30%).
- Business Development & Expansion: Inherit existing accounts while proactively pursuing and acquiring new accounts from an assigned high-priority "hunting list" to tap into new regions (e.g., Beijing) and emerging sub-channels.
- Joint Planning & Execution: Lead annual negotiations and Joint Business Plans (JBP), continuously managing sales forecasting, trade spend budgets, and ROI.
- In-Store Excellence: Partner with Trade Marketing to define and implement the "Perfect Store" concept, enhancing product visibility and execution quality across all trade touchpoints.
Skills and Experience Required
- Industry Experience: Minimum 5 years of commercial sales, key account management, or field sales experience within the FMCG industry (beverage or premium product background strongly preferred).
- Wholesaler & KA Expertise: Proven track record in managing key convenience stores (e.g., Lawson), national hypermarkets/supermarkets (e.g., Yonghui), and nationwide wholesaler/external sales distribution networks.
- Channel Exposure: Value-add experience navigating specialty B&M channels such as gas station/highway outlets, drugstores, or travel retail.
- Mindset & Competencies: Strong "hunting" mentality with a hands-on approach to market execution, backed by solid financial acumen, analytical ability, and negotiation skills.
- Language Skills: Professional working fluency in English (both written and verbal) is required.
