海外品类营销负责人.

• Develop and execute comprehensive go-to-market strategies for new and existing smart home product categories in overseas markets.
• Manage the full product lifecycle for assigned categories, from ideation and development to launch and sustained growth, ensuring market fit and competitive advantage.
• Lead the planning and implementation of integrated marketing campaigns, including digital, PR, and channel marketing, tailored for diverse international audiences.
• Conduct in-depth market research and competitive analysis to identify opportunities, consumer insights, and emerging trends to inform product development and marketing efforts.
• Collaborate closely with R&D, sales, and regional marketing teams to ensure alignment on product roadmap, market needs, and commercial objectives.

skills and experience required.

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
• Minimum of 7 years of experience in product marketing or category management, with at least 3 years focused on overseas markets, preferably within the smart home or consumer electronics industry.
• Proven track record of successfully launching and growing product categories internationally, demonstrating strong business acumen and results-driven execution.
• Excellent communication, negotiation, and cross-cultural collaboration skills, with fluency in English and proficiency in other major business languages being a significant advantage.
• Ability to travel internationally as needed to engage with regional teams, partners, and customers.