about the company.
One of the top food and beverage multinational company, has entered China for a few decades. World famous consumer group with its footprint in 30+ countries internationally. Its brand and product has attracted billions of loyal consumers worldwide. Currently, they have global strategy worldwide and have investment and confidence in China market, hence welcome new talents with strong Omni-channel marketing and S&OP background to make a noise in the market.
about the team.
You will directly report to the commercial head, and lead a 15 people team.
about the job.
- Develop the overall marketing strategies and sales policies for all channels, including Retail, Food & Beverage, and E-commerce, based on sales targets and various brand strategies.
- Formulate appropriate marketing campaign plans tailored to the characteristics of each channel and supervise the execution of these campaigns.
- Establish the annual trade marketing budget, allocate and manage it rationally, control pricing and expenses, and ensure the achievement of profit targets.
- Timely adjust strategic direction based on the current channel status and execution results, assisting channels in achieving sales targets.
- Assist colleagues in the Marketing Department, Channel/Regional teams in analyzing channel information, consumer trends, and competitor intelligence to identify business opportunities.
- Manage and guide the Trade Marketing team, enhancing the team's professional capabilities.
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skills and experience required.
- Education: Associate's degree or above; a major in Marketing or a related field is preferred.
- Experience: 8+ years of trade marketing experience in the FMCG (Fast-Moving Consumer Goods) industry, with all-channel (omnichannel) trade marketing management experience, and full-process channel promotion experience for new product launches (especially B2C/C-side).
- Skills: Proficient in using Office software; able to communicate fluently in English; experience managing a team of 5 or more people.
- Other: Possesses strong business acumen and logical thinking; able to dynamically formulate promotional policies for different categories and products based on market demand to empower sales.
