Key Strategic PrioritiesStrategic P&L Stewardship: Full accountability for BU financial health; balancing aggressive top-line acceleration with rigorous EBITDA margin protection and pricing integrity.Commercial Synergies: Orchestrating E-commerce, Brand, and Trade Marketing into a unified "commercial engine" to optimize ROI and ensure brand consistency across all touchpoints.Omni-Channel Expansion: Deepening top-tier platform alliances (Tmall, JD, Douyin)
Key Strategic PrioritiesStrategic P&L Stewardship: Full accountability for BU financial health; balancing aggressive top-line acceleration with rigorous EBITDA margin protection and pricing integrity.Commercial Synergies: Orchestrating E-commerce, Brand, and Trade Marketing into a unified "commercial engine" to optimize ROI and ensure brand consistency across all touchpoints.Omni-Channel Expansion: Deepening top-tier platform alliances (Tmall, JD, Douyin)