新零售运营经理.

• A leading and established player in the consumer beverage industry, recognized for its commitment to quality, innovation, and sustainable practices.
• We are at the forefront of developing diverse and health-conscious product lines that cater to evolving consumer preferences across various markets.
• Our dynamic environment fosters continuous learning and offers exceptional career growth opportunities within a rapidly expanding sector.

about the team.

• You will be joining a highly professional and driven commercial team, dedicated to achieving ambitious sales targets and expanding our market presence.
• Our collaborative culture encourages knowledge sharing, strategic thinking, and a proactive approach to overcoming challenges.
• The team is empowered to innovate and explore new avenues for growth, providing a stimulating and rewarding work experience.

about the job.

1. Omni-Channel Strategy Planning & Business Growth

• Based on company strategic objectives, orchestrate the overall O2O (online-to-offline) omni-channel business layout, formulate mid-to-long-term growth strategies, identify incremental market opportunities, and build brand competitive advantages.

• Integrate industry trends, consumer behavior, and competitor dynamics to optimize channel structure and drive cross-platform resource integration, achieving both scale and profit growth.

• Collaborate with sales, marketing, supply chain, digital, and other departments to empower offline Key Accounts (KAs) and build an end-to-end O2O operational system, ensuring efficient implementation of strategies across public and proprietary platforms.

2. Consumer Operations & Digital Marketing Innovation

• Explore new growth models such as precision marketing, social commerce, and content seeding to optimize the entire user lifecycle management, enhancing brand loyalty and repurchase rates.

• Leverage AI, big data, and other technologies to drive marketing automation and personalization, creating industry-leading consumer operation capabilities.

• Coordinate major marketing campaigns and platform-level collaborative projects to achieve key business objectives.

3. Commercial Investment & Resource Optimization

• Lead omni-channel expenditure investment strategies, establish a scientific ROI evaluation system, optimize budget allocation, improve resource utilization efficiency, and ensure maximum return on investment.

• Through data modeling and business analysis, identify inefficient investments, formulate cost reduction and efficiency improvement plans, and drive sustainable growth.

skills and experience required.

• Bachelor's degree or higher, with a background in business analysis or marketing preferred.

• 3+ years of experience in the retail, e-commerce, or O2O industry, with a proven track record in channel management on leading platforms (e.g., Meituan, Ele.me).

• Exceptional business acumen, capable of independently formulating strategies and driving cross-departmental implementation.

• Strong data analysis skills, proficient in using business analysis tools, and adept at data-driven decision-making.

• Profound understanding of cutting-edge trends such as retail digitalization and social commerce, possessing innovative thinking and strategic vision.