A stellar employer brand does more than shield corporate growth in a shifting business landscape—it is the ultimate catalyst for attracting and retaining top talent.
Randstad Employer Brand Research (REBR) Chinese mainland Report 2026 is available now!
Drawing on a comprehensive global survey, this report explores Employee Value Proposition (EVP) drivers, expectation gaps, and talent mobility trends, offering expert employer branding insights through the dual lenses of corporate management and career development.
Marking the 14th year of the Randstad Employer Brand Research (REBR) in China, the 2026 findings reveal a pivotal shift: 'Salary and Benefits' has dethroned last year's leader, 'Job Security', to claim the top spot. 'Career Progression' , 'Work-Life Balance' and 'Job Security’ follow closely behind.
highlights of 2026 REBR China report.
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attributes of an ideal employer.
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deep dive into core talent drivers.
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what work-life balance really means to talent.
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what made employees switch jobs.
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AI powers the search, human connection closes the deal.
about randstad employer brand research (REBR).
The Randstad Employer Brand Research is one of the most comprehensive, independent and in-depth employer brand research in the world, identifying the most attractive employers among thousands of companies. The research, conducted since 2000, captures the views of more than 166,000 respondents and 4,300 companies across 34 markets. It provides insights into the perceptions and key drivers of choice for potential employees.