Marking its 11th annual edition, 2023 Randstad Employer Brand Research Mainland China Report is now available.

The findings show that ‘long-term job security’ has emerged as the most important employee value proposition (EVP) that employees look for in employers, superseding “attractive salary and benefits” for two consecutive years since 2022.

highlights of 2023 REBR China report.

  • talent movements.
  • what makes an ideal employer.
  • talent expectations on diversity & inclusion.
  • talent expectations on upskilling & re-skilling.


about randstad employer brand research (REBR).

The Randstad Employer Brand Research is one of the most comprehensive, independent and in-depth employer brand research in the world, identifying the most attractive employers among thousands of companies. The research, conducted since 2000, captures the views of nearly 163,000 respondents and 6,022 companies across 32 markets. It provides insights into the perceptions and key drivers of choice for potential employees.

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