about the company.
Our client is a premier global gaming developer and publisher founded by entrepreneurial gamers who believe that player-focused development leads to extraordinary experiences. Their debut flagship title, launched to critical acclaim, has become one of the most-played gaming franchises in the world, boasting over 100 million monthly active players. They place players at the center of everything they do and foster an ambitious, sharp, and innovative professional culture that challenges convention and supports continuous personal growth.
about the team.
You will join the China Consumer Products & Experiences (CPX) team, a high-growth division dedicated to extending the company's massive gaming IPs into tangible, world-class merchandise and retail experiences. Backed by the immense global scale and resource infrastructure of an industry leader, this team offers an unparalleled platform for career development.
The role is explicitly designed to evolve alongside business priorities, providing you with fluid career paths that cross traditional boundaries. Operating in this dynamic environment, you will have the corporate backing to spearhead massive cross-channel and cross-business initiatives (both B2B and B2C), allowing you to scale your professional impact, leadership capabilities, and long-term trajectory within the global entertainment ecosystem.
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about the job.
As the Consumer Product Retail Business Development Manager, you will report to the China CPX Business Operation Lead and drive the commercial growth of our offline and retail presence. Your core responsibilities include:
Channel Strategy & Planning: Define and execute B2B and new retail channel strategies (with a heavy focus on offline presence), overseeing annual planning across promotions, content, and budgets to achieve revenue and KPI targets.
Key Partnership Management: Lead B2B business operations with major strategic partners and top-tier publishers, driving alignment on business goals and co-planning major publishing/marketing events to cover key annual beats.
Campaign & Commercial Execution: Plan and execute integrated campaigns across B2B and new channels, tailoring communication and promotional strategies based on platform rhythms and ROI objectives.
Channel Expansion: Build and maintain strong networks with distributors and retail platforms; lead high-stakes negotiations aligned with pricing strategies to unlock new growth initiatives.
Agency & Operational Excellence: Manage external agencies to guarantee high-quality execution of campaigns and content, ensuring they hit strict brand standards and timelines.
Cross-Functional Integration: Collaborate closely with product teams, merchants, and KOLs to deliver cohesive, player-focused experiences that drive engagement and maximize conversion.
Performance Analytics: Provide regular performance reporting, generate data-driven insights, and implement agile "read & react" optimizations to continuously improve business results.
skills and experience required.
Education: Bachelor’s degree or above.
Professional Experience: 5+ years of experience in B2B/Key Account management and/or new retail channel opening and management.
Track Record: Proven success leading commercial campaigns within a retailing environment; experience and existing networks in offline retail distribution and partner management are highly preferred.
Market Ecosystem Knowledge: Deep understanding of China's IP consumer products commerce ecosystem, retail channel landscape, and consumer insights.
Operations Capability: Direct experience managing offline retailing partners, including overseeing day-to-day operations and customer service elements.
Soft Skills: Strong analytical, problem-solving, cross-functional collaboration, and stakeholder management skills.
Language Proficiency: Excellent communication and professional fluency in both English and Chinese.
Preferred Qualifications: Experience working with collectible toys or IP-driven consumer products; a strong personal relationship with gaming and deep player empathy.
