Key Responsibilities,
- Brand Leadership & Strategy
- Evolve brand positioning, architecture, and identity to ensure clarity, consistency, and competitive differentiation.
- Translate company vision and market insights into actionable annual and multi-year brand strategies.
- Define and track brand health KPIs (awareness, perception, NPS, sentiment, share of voice).
2. Integrated Campaigns & Creative Vision
- Lead the development and execution of multi-channel campaigns (digital, social, PR, experiential, influencer) that build awareness and emotional connection.
- Partner with the creative team to deliver compelling brand storytelling across all touchpoints, including product launches, packaging, and content.
- Lead brand awareness activations tied to new product launches, ensuring alignment with brand identity and GTM goals.
3. Partnerships & Growth
- Identify and negotiate inventive brand partnerships that expand reach, open new audiences, and drive brand affinity.
- Explore global expansion opportunities and ensure brand integrity is maintained across regions and cultures.
4. Cross-Functional & Agency Collaboration
- Partner with DTC, product marketing, social, PR, and retail teams to ensure cohesive execution.
- Manage and mentor brand and creative team members, building a culture of excellence and collaboration.
- Oversee agency and vendor relationships, ensuring best-in-class execution and efficiency.
5. Budget & Performance Management
- Own the brand marketing budget, strategically allocating resources to maximize ROI.
- Report brand performance to executive leadership, ensuring insights directly inform strategy.
Requirements,
- 8+ years of brand marketing experience, including at least 3–5 years in a senior brand leadership role.
- Proven success building and scaling brands, ideally in DTC, consumer tech, pet care, or lifestyle categories.
- Strong track record leading integrated campaigns and brand launches that deliver measurable results.
- Experience managing cross-functional teams, agencies, and significant budgets.
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
