Position Overview
We are seeking an experienced E-commerce Director to lead our brand’s operations on JD.com, one of China’s premier e-commerce platforms, within the apparel industry. The ideal candidate will drive strategic growth, optimize channel performance, and manage end-to-end operations to enhance brand visibility, sales, and customer loyalty. This role requires deep expertise in JD.com’s ecosystem, apparel retail trends, and data-driven strategy development.
Key Responsibilities
Strategic Planning & Execution
- Develop and implement a comprehensive JD.com channel strategy aligned with brand objectives, focusing on sales growth, market share expansion, and profitability.
- Analyze market trends, consumer behavior, and competitor activities on JD.com to identify opportunities for product assortment, pricing, and marketing campaigns.
- Collaborate with cross-functional teams (merchandising, marketing, supply chain) to ensure seamless execution of seasonal campaigns, promotions (e.g., 618, Double 11), and new product launches.
Channel Management & Optimization
- Oversee day-to-day operations of JD.com stores (自营店 / POP 店铺), including store setup, product listing, inventory management, and order fulfillment.
- Manage JD.com-specific marketing tools (e.g., JD Express, Brand 聚效，search advertising) to drive traffic and conversion, optimizing ROI through data analysis.
- Coordinate with JD.com account managers to secure prime placement, participate in platform initiatives, and enhance brand exposure (e.g., homepage features, category pages).
Product & Category Strategy
- Define product assortment and pricing strategies for JD.com, leveraging consumer insights to prioritize bestsellers, exclusive items, and seasonal collections.
- Collaborate with the product development team to tailor offerings for JD.com’s user base, ensuring alignment with fashion trends and quality standards.
- Monitor product performance metrics (sales velocity, inventory turnover, return rates) and adjust strategies to minimize stockouts and overstocking.
Data Analysis & Performance Tracking
- Use JD.com’s analytics tools (e.g., 商智) to monitor key metrics (GMV, conversion rate, customer acquisition cost, customer lifetime value) and generate actionable insights.
- Prepare regular reports on channel performance, identifying areas for improvement and presenting recommendations to senior management.
- Leverage data to optimize user experience, including store design, product 详情页，and checkout flows.
Team Leadership & Collaboration
- Manage and mentor a team of e-commerce specialists (operations, marketing, customer service) to achieve performance targets.
- Collaborate with the supply chain team to ensure efficient inventory management, logistics coordination, and order fulfillment (including JD’s warehousing and delivery networks).
- Coordinate with the marketing team to integrate JD.com campaigns with broader brand initiatives (social media, offline events, KOL partnerships).
Partnership & Relationship Management
- Build and maintain strong relationships with JD.com’s account management, marketing, and category teams to secure resources and support.
- Collaborate with third-party service providers (TP 服务商) for operational excellence, ensuring compliance with JD.com’s policies and standards.
Qualifications & Experience
- Education: Bachelor’s degree in Business Administration, E-commerce, or a related field; MBA is a plus.
- Experience:
- 5+ years of experience in e-commerce management, with at least 3 years specializing in JD.com operations within the apparel/fashion industry.
- Proven track record of driving GMV growth, managing complex campaigns, and optimizing channel performance on JD.com.
- Technical Skills:
- Proficient in JD.com’s backend systems (商家后台), marketing tools, and data analytics platforms.
- Knowledge of apparel industry dynamics, including seasonal trends, supply chain management, and inventory control.
- Leadership & Soft Skills:
- Strong strategic thinking and problem-solving abilities, with a data-driven approach.
- Excellent cross-functional collaboration and communication skills, both in Chinese and English.
- Entrepreneurial mindset with the ability to thrive in a fast-paced, results-oriented environment.
