About the Company
- A globally recognized outdoor sports brand with a rich heritage, celebrated for its innovative gear and authentic connection to the outdoor community.
- Driven by a passion for exploration and performance, the company continuously pushes boundaries to inspire people to experience the outdoors in new and exciting ways.
- Currently undergoing a significant strategic expansion in the local market, focusing on deepening brand resonance and engaging consumers through immersive, high-impact experiences.
About the Team
- A dynamic and collaborative group of brand storytellers and experience creators dedicated to bringing the brand's spirit to life through unforgettable events.
- Operates with a strategic mindset, working closely with cross-functional teams and external agencies to translate brand objectives into tangible, high-quality activations.
- Fosters a culture of ownership and excellence, where team members are empowered to lead projects from conceptualization to post-event analysis, ensuring every detail aligns with the brand's premium positioning.
About the Job
- Lead the end-to-end planning and execution of all mid-to-large-scale brand and product events, including brand-level initiatives like pop-ups and seasonal campaigns, as well as product launches and key flagship store activations.
- Manage and guide external agencies throughout the entire project lifecycle, ensuring all deliverables meet brand standards, budget requirements, and strategic goals.
- Own the full event journey from initial concept and budgeting to on-site execution and post-event reporting, evaluating success based on qualitative and quantitative metrics to drive continuous improvement.
Skills and Experience Required
- A minimum of 5 years of dedicated event management experience, with a proven track record of independently managing single events with a budget of at least 5 million RMB (excluding athlete-related sporting events).
- Exceptional project management and agency leadership skills, with the ability to oversee annual event calendars and ensure seamless execution from planning to post-event performance reviews.
- Strong strategic thinking and storytelling capabilities, with a keen eye for brand alignment and the ability to create compelling event narratives that resonate with target audiences and elevate brand perception.
