gtm manager.

About the Company
This company is an innovative, high-growth robotics scale-up dedicated to redefining intelligent outdoor living through advanced autonomous cleaning technologies. Powered by proprietary navigation algorithms and premium engineering, this company targets affluent global households across North America, Europe, and Australia. Backed by top-tier venture capital, the organization is looking for a commercial leader to steer its multi-channel international expansion.

Key Responsibilities

• End-to-End GTM Execution: Architect and execute commercial rollout strategies across DTC, Amazon, specialty distributors, and offline dealer networks.
• Crowdfunding-to-Retail Transition: Own the commercial pipeline converting early Kickstarter traction and pre-orders into sustainable DTC and distributor sales channels.
• Channel Strategy & Commercial Planning: Set regional pricing tiers, promotional calendars, inventory forecasts, and distributor incentive programs in partnership with sales leads.
• Growth Marketing & Performance Oversight: Work alongside digital growth agencies and performance marketing teams to optimize CAC, ROAS, and customer conversion funnels.
• Market Entry & Localization: Lead regional expansion plans into core overseas markets, adapting packaging, compliance, after-sales service, and channel operations per region.

Requirements

• 4–7 years of commercial GTM, global brand management, or business expansion experience in consumer tech, smart home devices, or robotics.
• Direct experience orchestrating global product launches, including crowdfunding platforms and subsequent channel rollouts (DTC, Amazon, offline retail).
• Fluency in English (working proficiency in Chinese is a significant plus for R&D communication).
• Strong analytical, revenue-modeling, and project management skills.
• Hands-on operator who thrives in an ambitious, autonomous startup setting.