product marketing manager.

About the Company
This company is a fast-growing, venture-backed consumer robotics startup pioneering next-generation smart outdoor and aquatic cleaning robots. Founded by seasoned hardware veterans and AI innovators, this company creates premium, design-driven robotics for high-end residential spaces worldwide. With tier-one venture backing and a rapidly scaling global footprint, the team is expanding its international marketing hub to drive new category-defining product launches.

Key Responsibilities

• Product Positioning & Messaging: Define the target audience personas, value proposition, and competitive differentiation for global hardware launches.
• Crowdfunding & New Product Launches: Lead end-to-end Kickstarter/Indiegogo campaign strategy, including pre-launch lead generation, campaign page storytelling, backer engagement, and PR enablement.
• Content & Creative Direction: Collaborate with creative, industrial design, and video production teams to produce compelling product videos, photography, visual assets, and landing page copy.
• Cross-Functional Orchestration: Partner closely with R&D, Product Management, and Sales teams to align launch roadmaps, beta-testing feedback, and market readiness.
• Market & Competitor Intelligence: Conduct ongoing competitive bench-marking, user interviews, and pricing analysis across North America, Europe, and Asia-Pacific.

Requirements

• 3–6 years of product marketing experience, preferably within consumer hardware, IoT, smart home devices, or consumer electronics.
• Proven track record of running or co-leading successful Kickstarter or Indiegogo crowdfunding campaigns.
• Exceptional native or near-native English storytelling, copywriting, and presentation skills.
• Strong aesthetic sense and experience directing high-quality visual and multimedia assets for global audiences.
• Entrepreneurial mindset with the agility to execute in an early-stage, fast-moving startup environment.